Josef Chervenka
President, NorCal Business Marketing Association
www.norcalbma.org
In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.
Listen to this podcast.
Adrian Ott
CEO and Founder of Exponential Edge
Author of The 24 Hour Customer
www.24hourcustomer.com
In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses a strategic advantage and help companies achieve market leadership.
Watch Adrian’s video on how Time-onomics creates the new rules.
Curtis Bingham
Founder and Executive Director
Chief Customer Officer Council
www.ccocouncil.org
Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.
In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.
Listen to this podcast.
Roger J. Best
Author
Marketing Metrics Handbook
www.marketingmetricshandbook.com
Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.
In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
To learn more, join us for the complimentary webinar, Taking the Mystery out of Metrics: Making Marketing Easy to Measure on Thursday June 3, at 11am PDT.
Listen to this podcast.
Nilofer Merchant
CEO
Rubicon Consulting
www.rubiconconsulting.com
Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.
In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.
Listen to this podcast.
Lilia Shirman
Managing Director
Shirman Group
www.shirmangroup.com
Lilia Shirman is a technology industry executive, author, and advisor who helps technology innovators find and pursue new revenue and growth opportunities. Her clients include industry leaders like BEA Systems/Oracle, Intervoice, and Symantec, as well as rapidly growing new ventures. She is the author of 42 Rules for Growing Enterprise Revenue and an advisor in Stanford’s Global Entrepreneurial Marketing program.
In this podcast, Lilia tells us why Marketing organizations should be focusing on customer relevance, and in particular, context, to win business and close customers.
Listen to this podcast.
Dan Janal
Founder and President
PR Leads Plus
www.prleadsplus.com
Dan Janal has been called “a true Internet marketing pioneer,” by USA Today. He is one of the most respected teachers, visionaries and entrepreneurs in the publicity community, the author of six books, and an in-demand international speaker for nearly 20 years. His company, PR Leads Plus, has helped more than 3000 small businesses and entrepreneurs get publicity in major media to boost their sales and their careers.
In this podcast, Dan tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.
Listen to this podcast.
Roger Katz
CEO
Friend2Friend
www.friend2friend.com
Roger Katz the founder and leader of Friend2Friend, is a marketer, strategist and social media expert. His career includes stints with Photobucket, Agilent, Brocade, Quantum, Bell Labs, and a number of startups. Roger is a big believer in the power of social media and the changes social media will bring to consumers and advertisers alike, hence his company’s focus on Facebook, Twitter and the iPhone.
In this podcast, Roger tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we’re seeing the biggest shift in media since the advent of the Internet.
Listen to this podcast.
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Linda J. Popky
