March 17, 2013
Principle and Creative Director
Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create compelling stories that educate, inform and inspire. He has worked with such companies as Hilton Hotels, Sony, Verisign, Agilent Technologies, Hewlett-Packard, Apple Computer, Adobe Systems and Cisco Systems.
In this podcast, Jeff discusses the new role of video in marketing organizations, talks about how marketers can be successful in today’s video-rich environment, and tells us about the sophisticated, professional, but inexpensive video templates now available.
February 18, 2013
Jen Berkley Jackson
The Insight Advantage
Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of the biggest unconferences in North America.
In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.
February 5, 2013
Benefit Auction Strategist, Consultant & Professional Auctioneer
Kingston Auction Company
Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or deploying one of their award-winning team of professional auctioneers, Kingston offers one-stop shopping to organizations who want record-breaking auction results.
In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.
Download Kathy’s free article: 10 Deadly Sins of Benefit Auctions: How to Wreck Your Charity Fundraiser.
February 6, 2012
VP, Creative Director
David Uribe develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaigns at Universal McCann and Zubi Advertising, as well as managing campaigns for Johnson & Johnson, Coca-Cola, and Sony Ericsson.
In this podcast, David talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.
January 18, 2012
President and Executive Recruiter
Kathryn Ullrich Associates, Inc.
Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.
In this podcast, Kathryn talks about what she’s learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.
September 12, 2011
Article Marketing Experts and GetLinkedInHelp.com
Eric Gruber is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published on About.com, SiteProNews, MarketingProfs and in publications like Home Business Magazine.
In this podcast, Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program.
August 21, 2011
Erik M. Pelton & Associates
Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade of private practice, he’s registered in excess of 1500 US trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practices before the US Court of Appeals for the Federal Circuit.
In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.
August 5, 2011
Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.
In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.