Building Effective Go-to-Market Campaigns with Leading Edge Technology

Karen Galatis
Sun Microsystems
www.sun.com

Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also had responsibility for the development of Sun’s Go-to-Market programs across all product business groups. Prior to coming to Sun, she held positions at Children’s Hospital and the Dana Farber Institute in Boston and Hewlett-Packard.

In this podcast, Karen talks about the steps to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.

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Professional Certification for Partner Managers: Taking Partnering to the Next Level

Norma Watenpaugh
Phoenix Consulting Group
www.phoenixcg.com

Norma Watenpaugh is an acknowledged expert in partnering best practices. She specializes in partner strategies, programs, and marketing to help companies accelerate revenue, tap new sources of innovation or open new markets through effective partnerships. Norma is the Best Practices Chair for the Association of Strategic Alliance Professionals and has led the organization in developing a professional certification for alliance managers.

In this podcast, Norma tell us why it’s important to elevate the management of collaborative business relationships to an ISO standard.

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Using Publishing to Build Your Personal Brand and Drive Profit

Laura Lowell
42 Rules Book Series
www.42rules.com

Laura Lowell is the executive editor of the 42 Rules(tm) book series, founded in 2007 as a result of her publishing experience with her first book, 42 Rules of Marketing. A consultant, author, speaker, and coach, Laura now helps other independent professionals share their wisdom and establish themselves as experts through books. She is the founder of Impact Marketing Group, a marketing consultancy focused on helping companies be heard in an increasingly crowded and noisy environment, and has previously held executive positions with Hewlett-Packard, Intel, and IBM.

In this interview, Laura tells us how the 42 Rules Series is changing the nature of writing, publishing, and marketing books to help independent professionals build their personal brands and drive profits.

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Why Marketers Need to Know About Diversity and Inclusion

Simma Lieberman
Simma Lieberman Associates
www.simmalieberman.com

Simma Lieberman helps organizations and individuals create inclusive environments in order to improve their performance and become more profitable. Her clients include Applied Materials, Diageo, ABM Industries, Renaissance Hotels, Pillsbury Bakeries and Foodservices, McDonalds, Kaiser Permanente, and Chevron.

Simma’s articles and advice have been featured in publications such as: The Wall Street Journal, NY Times, Investors Business Daily, Managing Diversity Journal, Restaurant Hospitality Magazine, Bread and Butter, Black MBA and Your Cheating Spouse.com.

Simma is the author of the book, Putting Diversity to Work: How to successfully lead a diverse workforce.

In this podcast, Simma tells us how marketing professionals can use diversity and inclusion to build their businesses and those of their customers.

Simma blogs on life balance for Fast Company.

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How to REALLY Measure the Effectiveness of Social Media

Katie Delahaye Paine
KD Paine & Partners
www.kdpaine.com

Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability.

Named one of PR Week’s 2008 Power Players for her advocacy of PR measurement, Katie has been providing data and information to help communications professionals make better business decisions for over 17 years. She is a member of the Institute for Public Relations Measurement Commission, and a regular contributor to PRNews, Communications World, PR Week, Business Marketing, and New Hampshire Magazine. Her book, Measures of Success, KDPaine’s guide to measuring your public relationships (2008), is already being used as a college textbook.

In this podcast, Katie tells us why the business of evaluating marketing is changing dramatically, and how marketers really can measure and evaluate social media.

Read Katie’s blog, The Measurement Standard.

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Online Reputation Management: What You Don’t Know CAN Hurt You!

Celeste Bishop
Bishop Market Resources
www.bishopmarketresources.com

Celeste Bishop is President of Bishop Market Resources, a firm that helps companies, organizations and individuals build a successful web presence with their website and/or blog as the hub driving business growth. She has extensive experience in web marketing and search engine optimization, and is a frequent speaker about the creative use of websites with emerging Internet technologies. Celeste’s customer base ranges from Fortune 100 companies to high-tech start-ups and non-profits. She has been featured in the Wall Street Journal, PBS Lehrer News Hour and National Public Radio programs.

In this podcast, Celeste talks about why it’s so important to pay attention to your online reputation and what to do if you find yours is damaged.

Celeste can be reached at csb@bishopmarketresources.com

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Lead Generation: We’ve GOT to Be Able to Do Better Than This!

Dave Taber
SalesLogistix
www.saleslogistix.com

Dave Taber is President of SalesLogistix, a consultancy focused on improving marketing and sales effectiveness through the use of Salesforce.com. He has over 20 years of experience in high tech marketing and has been focused on sales force automation (SFA) and CRM since 2005. He is the author of the recently released SalesForce.Com Secrets of Success: Best Practices for Growth and Profitability, a book on best practices that gives guidance for both executives and worker-bees on how to get the most possible leverage out of their SFA system.

In this podcast, Dave gives us a new perspective on why most lead generation systems don’t work.

Dave can be reached at dtaber@saleslogistix.com.

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Why Marketing Operations Matters

Gary Katz
Marketing Operations Partners
www.mopartners.com

Gary Katz, founder and CEO of Marketing Operations Partners, is a visionary and thought leader in the emerging Marketing Operations field. Gary has served as track chair for the Henry Stewart Marketing Operations Symposium during the past four years and is a noted author, speaker, and evangelist on the topic of Marketing Operations. He recently taught the first known US class on Marketing Operations at UC Santa Cruz Extension in Sunnyvale.

In this podcast, Gary defines marketing operations and how this can add value to the Marketing function within organizations.

Gary can be reached at gary@mopartners.com.

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The Case for Measuring Marketing ROI

Jim Lenskold
Lenskold group
www.lenskold.com

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim’s career began in the mid-1980s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe.

In this podcast, Jim talks about why it’s so critical now for organizations to measure their return on marketing investment.

Jim can be reached at jlenskold@lenskold.com.

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The Key to Building Brand Advocates

Brandon Murphy
22Squared
www.22squared.com

Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. He’s also developed brand and communications strategies for Bissell, Pier 1 Imports, Michelin, Continental OnePass, GMAC, and Delta Faucet. His experience includes work with some of Proctor & Gamble’s biggest brands, as well as planning customer branding programs for P&G’s largest retail customer, Wal-Mart.

Brandon is the developer of the Friendship ModelTM, a research model that helps brands understand their relationships with customers, their advocacy levels and provides prescriptive solutions for increasing it. He’s also authored thought papers on advocacy for several industries, including airlines, wireless providers, retail banks, and apparel retailers.

In this podcast, Brandon tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.

Brandon blogs at www.reasonstotalk.com

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