Cut Through The Clutter: How Focusing on One Big Idea Positions Thought Leaders for Success

August 13, 2014

mark-levy-smMark Levy
Founder
Levy Innovation LLC
www.levyinnovation.com

Mark Levy is the founder of Levy Innovation, a positioning firm that helps consultants and other thought leaders increase their fees by up to 2000%. His clients include Marshall Goldsmith, Simon Sinek, David Meerman Scott, the CEOs of major brands, the former head of the Strategy Unit of the Harvard Business School, and many TED and TEDx speakers. His book Accidental Genius: Using Writing to Generate Your Best Ideas, Insights, and Content has been translated into 10 languages.

In this podcast, Mark talks about why it’s critical for companies and business people to develop effective positioning. He discusses why great books are not necessarily written logically from beginning to end and why it makes sense to start developing thought leadership with a single big idea.


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Building The Partner Ecosystem for the Marketing Nation

June 25, 2014

christine-hansenChristine Hansen
Senior Director of Strategic Alliances
Marketo
www.marketo.com

Christine Hansen is the Senior Director of Strategic Alliances for Marketo, specializing in business development with commerce and other partners in the customer engagement space. She has held a variety of leadership roles in partnership development, product management and marketing with such companies as PayPal, BEA Systems, Oracle and others.

In this podcast, Christine talks about how Marketo is leveraging partners to drive growth. She discusses how Marketo’s technology, service and distribution partners extend the company’s offerings, helping to accelerate Marketo’s growth into some of the world’s most disruptive companies.


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A Whole New World: How Cloud Economics Are Changing the Nature of Reseller Partner Programs

June 17, 2014

jim-chowJim Chow
Google Apps Global Partner Program
www.google.com

As head of the global partner program of Google Apps, Jim Chow is responsible for the overall Apps partner business and success of the 10,000+ Apps resellers worldwide. Jim’s focus is building a vibrant, next-generation partner program that enables partners to build thriving businesses around Google Enterprise’s cloud solutions to further accelerate the Apps business and adoption across companies of all sizes.

In this podcast, Jim talks about the three key pillars that are the foundation of the Google Apps partner program. He discusses how Google’s belief that partners are an extension of Google employees shapes the way the company approaches its partner programs, and why the cloud is the biggest disrupter to the IT reseller ecosystem.


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Is Lack of Collaboration Killing Your Business?

May 31, 2014

LisaBing-smLisa Bing
Bing Consulting Group
www.bingconsulting.biz

Lisa A. Bing stands out for her ability to simplify the complex and rapidly drive dramatic results. As an organizational strategist and leadership expert, she helps leaders and executives transform teams and accelerate strategy implementations. She has worked with hundreds of leaders and executives across industries and from over 25 countries. Lisa has been called an “avatar for improving adult performance rapidly and dramatically.”


In this podcast, Lisa will talk about the leader’s responsibility for creating collaboration especially in light of the increasing pressures for marketing-PR-sales to be aligned in their efforts. She’ll discuss what true collaboration looks like, why it’s worth the effort to collaborate, and provide examples of leaders’ best practices for creating collaborative workplaces.


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Speak Up, Show Up, and Step Up: Using Thought Leadership to Build a Marketable Brand or Business

April 8, 2014

denise-brosseauDenise Brosseau
CEO
www.thoughtleadershiplab.com

Denise Brosseau is the founder and CEO of Thought Leadership Lab, where she works with executives and entrepreneurs who want to build visibility, credibility and thought leadership to enhance their professional success. Her clients include leaders from Apple, Genentech and Morgan Stanley as well as startup CEOs, partners in professional service firms and nonprofit executives. Denise is the author of Ready to Be a Thought Leader? published in early 2014 by Wiley/Jossey Bass.

In this podcast, Denise talks about the importance of thought leadership—not just for community leaders and CEOs but for individuals within companies as well. She discussed the 7 steps for becoming a thought leader and why it’s so important to be as discoverable as possible.


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Time for a New Twist on Leadership

March 25, 2014

pierre-khawandPierre Khawand
People-OnTheGo
www.people-onthego.com

Over the last 20 years, Pierre Khawand has led several technology ventures, completed successful mergers and acquisitions, and founded People-OnTheGo. His Accomplishing More Leadership Program helps today’s leaders develop the awareness and behaviors needed to focus on results and develop people in the midst of the information overload. He is the author of Time for Leadership, the Accomplishing More With Less workbook, the Results Curve, and the New New Inbox.

In this podcast, Pierre talks about how tomorrow’s leaders will need to do more than just understand how to motivate people. Getting a handle on information overload and considering stress management and wellness are important aspects of the new leadership as well.


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Mind Over Mouth: How Sales Yoga Can Take Sales Results to a New Level

March 15, 2014

scott-wintripScott Wintrip
Wintrip Consulting Group
www.wintripconsultinggroup.com

Scott Wintrip has helped thousands of companies increase revenue, improve profitability, expand market share, boost employee retention, and decrease labor intensity. He has appeared on the Staffing 100 list of the most influential leads in the world for the third consecutive year. His new book, Sales Yoga: A Transformational Practice for Opening Doors and Closing Deals, is receiving global acclaim.

In this podcast, Scott talks about how sales yoga techniques can keep sales people grounded and present, increase mindfulness, and improve the sales process for buyers and sellers.


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Fashioning Your Personal Brand

February 23, 2014

joseph-rosenfeldJoseph Rosenfeld
Personal Brand and Style Strategist
www.josephrosenfeld.com

For over 25 years, Joseph Rosenfeld, has helped his clients discover their personal brands and design their personal styles. His Silicon Valley clients benefit from a simplified yet sophisticated system of creating a personal brand and style suited to their personalities, goals, coloring, styles, and bodies.

In this podcast, Joseph talks about how the right personal style and fashion can make or break a personal brand, and how the right alignment between personal and corporate brands can create success for both individuals and the organizations they work for.


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Customer Experience: Are You Ready for the New Journey?

January 28, 2014

christine-crandellChristine Crandell
President
New Business Strategies
www.newbizs.com

Christine Crandell, president of B2B strategy and customer experience firm New Business Strategies, leads client services teams serving customers worldwide. She has keynoted and spoken on building customer-centric organizations, aligning sales and marketing, and customer experience strategy, and blogs for the Huffington Post and Forbes.com.

In this podcast, Christine talks about how managing today’s customer experience is so different in the past and why understanding the journey of key customer participants to decide to purchase a product or service is so critical to an organization’s success.


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The 21st Century Power Couple: Why CMOs and CIOs Belong Together

January 15, 2014

meg-bearMeg Bear
Group Vice President, Oracle Social Cloud
Oracle
www.megbear.com

Meg Bear lives and works at the intersection of people, business and technology.

The Group Vice President for the Oracle Social Cloud, Meg has over 10,000 hours and more than 20 years’ experience in Enterprise Applications. She is skilled across a broad spectrum of functional domains, including Social, Customer Relationship Management, Manufacturing, Financials and Human Resources, in addition to technical tools, implementations and methodologies.

In this podcast, Meg talks about why CMOs and CIOs need to collaborate more closely to make their businesses more successful in today’s converging social world. . She explains why organizations can’t afford to pass up the opportunity to leverage the insights their IT and marketing teams are each developing— in order to take the business to an even higher level.


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