February 23, 2014
Personal Brand and Style Strategist
For over 25 years, Joseph Rosenfeld, has helped his clients discover their personal brands and design their personal styles. His Silicon Valley clients benefit from a simplified yet sophisticated system of creating a personal brand and style suited to their personalities, goals, coloring, styles, and bodies.
In this podcast, Joseph talks about how the right personal style and fashion can make or break a personal brand, and how the right alignment between personal and corporate brands can create success for both individuals and the organizations they work for.
January 28, 2014
New Business Strategies
Christine Crandell, president of B2B strategy and customer experience firm New Business Strategies, leads client services teams serving customers worldwide. She has keynoted and spoken on building customer-centric organizations, aligning sales and marketing, and customer experience strategy, and blogs for the Huffington Post and Forbes.com.
In this podcast, Christine talks about how managing today’s customer experience is so different in the past and why understanding the journey of key customer participants to decide to purchase a product or service is so critical to an organization’s success.
October 9, 2013
The Talent Maximizer
Roberta Matuson, president of Matuson Consulting, helps leaders in Fortune 500 companies, including Best Buy, New Balance, and The Boston Beer Company, and small to medium-size businesses, achieve dramatic growth and market leadership through the maximization of talent.
In this podcast, Roberta talks about the link between employees and company brands, and why it’s so important to empower managers to keep employees onboard and engaged.
September 12, 2013
President, Effective Database Management
Wes Trochlil, president of Effective Database Management, has worked in and with over a hundred associations, non-profits, and membership organizations throughout the US, Canada and Australia. With nearly 100 articles and hundreds of blog posts, Wes is the most published author on data management in the association market.
In this podcast, Wes talks about the opportunities and challenges for organizations of all types as they try to leverage Big Data, discusses why this is now such a hot topic, and why organizations ignore Big Data at their peril.
August 21, 2013
Terri Griffith, Ph.D.
Chair, Management Dept., Santa Clara University
Prof. Terri Griffith is an expert on the process of making combined technology and organization decisions, and then working these changes into an organization. These ideas are outlined in her recent book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive.
As we get a tighter grip on understanding the world around us through sensors, big data, and transparency, we have the opportunity and the need to let go of many past business perspectives.
In this podcast, Terri talks about Lead by Letting Go, her new project which offers a clear model for slowly letting go (backed up by decades of research, as well as modern examples) thereby improving business outcomes.
July 24, 2013
Known as “the disruptive marketing guy,” DS3 founder Jeff Weinberger found his passion in helping organizations identify and develop critical, yet often overlooked, strategic opportunities. With a reputation for being innovative and, well, disruptive, he helps organizations maximize the value of their key relationships to create, adapt to, and capitalize on disruption in their markets, technologies and businesses.
A recognized thought-leader, speaker, writer and blogger on recurring revenue, disruptive marketing and Web 2.0/Enterprise 2.0 technology issues, Jeff’s writings can be found at www.dsthree.com/blah-blah-blog/.
In this podcast, Jeff discusses why strong customer relationships are a key competitive advantage.
July 11, 2013
The Chad Barr Group
The founder of CB Software Systems and The Chad Barr Group, Chad Barr is an Internet and business strategist and mentor who successfully guides his clients to leverage the web to transform their businesses. He has published over 100 articles and is the co-author of Million Dollar Web Presence, with Dr. Alan Weiss.
In this podcast, Chad discusses why developing provocative content is critical to strengthening thought leadership. As an example, Chad works with host Linda Popky to demonstrate how to create strong, compelling content on marketing thought leadership.
June 28, 2013
Richard Martin is the founder and president of Alcera Consulting Inc. He is a consultant, speaker, and executive coach. He brings his military and business leadership and management experience to bear for executives and organizations seeking to exploit change, maximize opportunity, and minimize risk. He is the author of Brilliant Manoeuvres: How to Use Military Wisdom to Win Business Battles.
In this podcast, Rich discusses how sales organizations who instill noble purpose in their teams break away from the pack, as well as the role of marketing in establishing and guiding purpose in the sales force.