The Case for Creating Market-Driven Culture

Chris Brown
MarketCulture Strategies
www.MarketCulture.com

Chris Brown is Partner and CEO of MarketCulture Strategies, where he oversees the development of new programs, services, and marketing software, as well as new business development. His IT background includes positions with Hewlett-Packard in the South Pacific Region, as well as with Australia’s largest IT wholesaler, Tech Pacific Australia. Chris’ specific area of interest and specialization is in practically applying marketing as a discipline that delivers superior return on investment.

In this podcast, Chris explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).

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Why Creating Green Value Makes Good Marketing Sense

Colette Chandler
The Marketing Insider, Inc.
www.marketing-insider.com

Colette Chandler is the leading expert in helping companies better understand environmental and health trends and the consumers driving them. Her company conducted groundbreaking research in the Midwest that aided companies in better understanding the attitudes, behaviors and purchasing decisions of consumers as it relates to the environment, natural health and wellness.

In this podcast, Colette tells us why creating authentic green value should be an integral part of every organization’s marketing strategy.

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Productizing Your Personal Services Business

Ed Poll
Principal
LawBiz Management Company
www.lawbiz.com

Ed Poll advises law firms and their leaders on practice management, business development, and financial matters. Ed is unique in that he has long-term experience in both business and law, having practiced law for 25 years, served as the CEO and COO of several manufacturing businesses, and built a successful consulting practice to small and large law firms for 15 years. Ed is a nationally-renowned instructor for law firms, bar associations and universities, and he’s written numerous books and audiotapes on running a profitable law practice.

In this podcast, Ed talks about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.

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Using SaaS to Enable The Next Generation in Non-Profit Fundraising

Carol Schrader
CEO, givezooks!
www.givezooks.com

Carol Schrader brings over 20 years experience as an entrepreneur and marketing executive in the software industry to her role as CEO of givezooks! Among the companies she’s worked for are Valisys, Sherpa, Documentum, Agile Software and Killarney Group, a consulting firm specializing in marketing and business strategy consulting to emerging companies. She’s also been involved with many non-profit organizations, both as a fundraiser and board member.

In this podcast, Carol talks about how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social entrepreneur.

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Creating a New Business Surge

Seth Kahan
Performance Development Group
www.visionaryleadership.com

Seth Kahan works with leaders to develop successful business strategies. His clients include CEOs, Executive Directors, and senior managers of the World Bank, Shell, Peace Corps, Project Management Institute, American Public Transportation Association, American Institute of Architects, and others.

In this podcast, Seth will explain how he is helping free agents succeed in a difficult market, through techniques like the new business surge.

Seth writes three blogs: Fast Co’s Leading Change (SethFast.com),
FreelanceFortune.com providing techniques for increasing business to free agents, and GettingChangeRight.com which highlights his upcoming book, Getting Change Right: How Leaders Transform Organizations from the Inside Out.

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Customer Experience Optimization: New Rules for Innovation

Lynn Hunsaker
Clear Action
www.clearaction.biz

Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of both tangibles and intangibles.

In this podcast, Lynn will explain the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.

Lynn’s strategic blog is Customer Experience Optimization and her employee-oriented blog is Improve Customer Experience.

Get a discount on her ebook Innovating Superior Customer Experience here by entering the discount code L2M.

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Building Effective Go-to-Market Campaigns with Leading Edge Technology

Karen Galatis
Sun Microsystems
www.sun.com

Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also had responsibility for the development of Sun’s Go-to-Market programs across all product business groups. Prior to coming to Sun, she held positions at Children’s Hospital and the Dana Farber Institute in Boston and Hewlett-Packard.

In this podcast, Karen talks about the steps to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.

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Professional Certification for Partner Managers: Taking Partnering to the Next Level

Norma Watenpaugh
Phoenix Consulting Group
www.phoenixcg.com

Norma Watenpaugh is an acknowledged expert in partnering best practices. She specializes in partner strategies, programs, and marketing to help companies accelerate revenue, tap new sources of innovation or open new markets through effective partnerships. Norma is the Best Practices Chair for the Association of Strategic Alliance Professionals and has led the organization in developing a professional certification for alliance managers.

In this podcast, Norma tell us why it’s important to elevate the management of collaborative business relationships to an ISO standard.

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Using Publishing to Build Your Personal Brand and Drive Profit

Laura Lowell
42 Rules Book Series
www.42rules.com

Laura Lowell is the executive editor of the 42 Rules(tm) book series, founded in 2007 as a result of her publishing experience with her first book, 42 Rules of Marketing. A consultant, author, speaker, and coach, Laura now helps other independent professionals share their wisdom and establish themselves as experts through books. She is the founder of Impact Marketing Group, a marketing consultancy focused on helping companies be heard in an increasingly crowded and noisy environment, and has previously held executive positions with Hewlett-Packard, Intel, and IBM.

In this interview, Laura tells us how the 42 Rules Series is changing the nature of writing, publishing, and marketing books to help independent professionals build their personal brands and drive profits.

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Why Marketers Need to Know About Diversity and Inclusion

Simma Lieberman
Simma Lieberman Associates
www.simmalieberman.com

Simma Lieberman helps organizations and individuals create inclusive environments in order to improve their performance and become more profitable. Her clients include Applied Materials, Diageo, ABM Industries, Renaissance Hotels, Pillsbury Bakeries and Foodservices, McDonalds, Kaiser Permanente, and Chevron.

Simma’s articles and advice have been featured in publications such as: The Wall Street Journal, NY Times, Investors Business Daily, Managing Diversity Journal, Restaurant Hospitality Magazine, Bread and Butter, Black MBA and Your Cheating Spouse.com.

Simma is the author of the book, Putting Diversity to Work: How to successfully lead a diverse workforce.

In this podcast, Simma tells us how marketing professionals can use diversity and inclusion to build their businesses and those of their customers.

Simma blogs on life balance for Fast Company.

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