Brandon Murphy, SVP and Director of Brand Planning for 22squared, has a diverse background in brand strategy. At Campbell-Ewald in Detroit, he was involved in all levels of planning, including business, brand, creative, and connection planning. He’s also developed brand and communications strategies for Bissell, Pier 1 Imports, Michelin, Continental OnePass, GMAC, and Delta Faucet. His experience includes work with some of Proctor & Gamble’s biggest brands, as well as planning customer branding programs for P&G’s largest retail customer, Wal-Mart.
Brandon is the developer of the Friendship ModelTM, a research model that helps brands understand their relationships with customers, their advocacy levels and provides prescriptive solutions for increasing it. He’s also authored thought papers on advocacy for several industries, including airlines, wireless providers, retail banks, and apparel retailers.
In this podcast, Brandon tells us why brand advocacy is so important and how marketers can help build stronger brand advocates for their own brands.
Brandon blogs at www.reasonstotalk.com