Customer Experience Optimization: New Rules for Innovation

Lynn Hunsaker
Clear Action
www.clearaction.biz

Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of both tangibles and intangibles.

In this podcast, Lynn will explain the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.

Lynn’s strategic blog is Customer Experience Optimization and her employee-oriented blog is Improve Customer Experience.

Get a discount on her ebook Innovating Superior Customer Experience here by entering the discount code L2M.

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Building Effective Go-to-Market Campaigns with Leading Edge Technology

Karen Galatis
Sun Microsystems
www.sun.com

Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also had responsibility for the development of Sun’s Go-to-Market programs across all product business groups. Prior to coming to Sun, she held positions at Children’s Hospital and the Dana Farber Institute in Boston and Hewlett-Packard.

In this podcast, Karen talks about the steps to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.

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