Why Creating Green Value Makes Good Marketing Sense

Colette Chandler
The Marketing Insider, Inc.
www.marketing-insider.com

Colette Chandler is the leading expert in helping companies better understand environmental and health trends and the consumers driving them. Her company conducted groundbreaking research in the Midwest that aided companies in better understanding the attitudes, behaviors and purchasing decisions of consumers as it relates to the environment, natural health and wellness.

In this podcast, Colette tells us why creating authentic green value should be an integral part of every organization’s marketing strategy.

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Productizing Your Personal Services Business

Ed Poll
Principal
LawBiz Management Company
www.lawbiz.com

Ed Poll advises law firms and their leaders on practice management, business development, and financial matters. Ed is unique in that he has long-term experience in both business and law, having practiced law for 25 years, served as the CEO and COO of several manufacturing businesses, and built a successful consulting practice to small and large law firms for 15 years. Ed is a nationally-renowned instructor for law firms, bar associations and universities, and he’s written numerous books and audiotapes on running a profitable law practice.

In this podcast, Ed talks about why product creation is critical to the success of personal services businesses and he shares his tips for creating effective products.

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Using SaaS to Enable The Next Generation in Non-Profit Fundraising

Carol Schrader
CEO, givezooks!
www.givezooks.com

Carol Schrader brings over 20 years experience as an entrepreneur and marketing executive in the software industry to her role as CEO of givezooks! Among the companies she’s worked for are Valisys, Sherpa, Documentum, Agile Software and Killarney Group, a consulting firm specializing in marketing and business strategy consulting to emerging companies. She’s also been involved with many non-profit organizations, both as a fundraiser and board member.

In this podcast, Carol talks about how givezooks! is using software as a service (SaaS) to help non-profit organizations conduct more effective fundraising, as well as what it means to be a social entrepreneur.

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