Getting Publicity in a Web 2.0 Social Media World

Dan Janal
Founder and President
PR Leads Plus
www.prleadsplus.com

Dan Janal has been called “a true Internet marketing pioneer,” by USA Today. He is one of the most respected teachers, visionaries and entrepreneurs in the publicity community, the author of six books, and an in-demand international speaker for nearly 20 years. His company, PR Leads Plus, has helped more than 3000 small businesses and entrepreneurs get publicity in major media to boost their sales and their careers.

In this podcast, Dan tells us how to effectively get publicity through both traditional media and social media and shares tips for cutting through the clutter to get to the people who matter.

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Leveraging Facebook to Brand Your Business

Roger Katz
CEO
Friend2Friend
www.friend2friend.com

Roger Katz the founder and leader of Friend2Friend, is a marketer, strategist and social media expert. His career includes stints with Photobucket, Agilent, Brocade, Quantum, Bell Labs, and a number of startups. Roger is a big believer in the power of social media and the changes social media will bring to consumers and advertisers alike, hence his company’s focus on Facebook, Twitter and the iPhone.

In this podcast, Roger tells us how brands can use Facebook to interact and engage with their customers in new and powerful ways, and explains why he thinks we’re seeing the biggest shift in media since the advent of the Internet.

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The Case for Creating Market-Driven Culture

Chris Brown
MarketCulture Strategies
www.MarketCulture.com

Chris Brown is Partner and CEO of MarketCulture Strategies, where he oversees the development of new programs, services, and marketing software, as well as new business development. His IT background includes positions with Hewlett-Packard in the South Pacific Region, as well as with Australia’s largest IT wholesaler, Tech Pacific Australia. Chris’ specific area of interest and specialization is in practically applying marketing as a discipline that delivers superior return on investment.

In this podcast, Chris explains the connection between market-driven businesses and productivity and introduces the Market Responsiveness Index (MRI).

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Listen to this podcast.

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