The Global Voice of the Customer

Lucie Newcomb
President and CEO
The NewComm Global Group, Inc.
www.NewCommGlobal.com

Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.

In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.

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The State of Branding in Silicon Valley: Beyond the Dark Ages

Kevin Heney
Founder and Executive Director
Silicon Valley Brand Forum
www.svbrandforum.com

Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.

In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.

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