Transforming Marketing into a Revenue Driver

Jon Miller
Vice President-Marketing
Marketo
www.marketo.com

Jon Miller is responsible for all aspects of marketing at Marketo, and is a key architect of Marketo’s hyper-efficient revenue engine. Named a Top 10 CMO for companies under $250 million revenue by The CMO Institute, he has also held positions at Epiphany, Exchange Partners and Gemini Consulting.

In this podcast, Jon talks about why it’s so important for marketers to consider themselves part of the revenue generation team, and tells us how Marketo is implementing its own products and strategies to drive dramatic revenue growth for the company, as well as its customers.

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Generational Marketing: Vive la Difference

Jennifer Lindsay
Principal
Jennifer Lindsay Digital
jenniferlindsay.com

Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.

In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.

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