Listen Carefully: How Social Media Monitoring is Dramatically Changing the Way We Listen and Interact With Customers

malcolm-de-leo-smMalcolm De Leo
Chief Evangelist
NetBase Solutions
www.netbase.com

Malcolm De Leo is a passionate innovator who relishes the challenge of being a change agent. In his current role, he is a subject matter expert in applying social media to build the marketplace for NetBase’s natural language processing engine that reads billions of conversations from millions of social media sources. Previously, he held positions at Daymon Worldwide and the Clorox Company.

In this podcast, Malcolm discusses the current state of the social media listening market, as well as what companies should look out for when implementing social media programs for their business.


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