Marketing Thought Leadership

It’s Up to You: Taking Control of Your Own Career Success

l2massociates — Wed, 18 Jan 2012 23:32:21 +0000

Kathryn Ullrich
President and Executive Recruiter
Kathryn Ullrich Associates, Inc.
www.ullrichassociates.com

Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.

In this podcast, Kathryn talks about what she’s learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.

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Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry

l2massociates — Wed, 21 Dec 2011 17:33:44 +0000

Kelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com

Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.

In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.

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Leveraging LinkedIn: Marketing Strategy for Business Professionals

l2massociates — Mon, 12 Sep 2011 19:32:32 +0000

Eric Gruber
Founder
Article Marketing Experts and GetLinkedInHelp.com
www.getlinkedinhelp.com

Eric Gruber is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published on About.com, SiteProNews, MarketingProfs and in publications like Home Business Magazine.

In this podcast, Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program.

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Keeping It Legal: Protecting Your Brand Assets

l2massociates — Sun, 21 Aug 2011 20:51:31 +0000

Erik Pelton
Founder
Erik M. Pelton & Associates
www.tm4smallbiz.com

Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade of private practice, he’s registered in excess of 1500 US trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practices before the US Court of Appeals for the Federal Circuit.

In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.

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Content Makes the World Go Round: The Challenges of Globalizing Marketing Content

l2massociates — Fri, 05 Aug 2011 17:05:33 +0000

Val Swisher
CEO
Content Rules
www.contentrules.com

Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.

In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.

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Integrate 2011 Interview: Measuring Marketing

l2massociates — Mon, 25 Jul 2011 22:47:22 +0000

Drew Stevens
Adjunct Professor -
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/drew_stevens

Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.

Drew works with senior officers (CEOs, Presidents) and Sales Directors who struggle with their sales teams to meet organizational goals and acquire new clients. He helps organizations develop brand loyalty with IMC tactics to help increase relationships and the customer experience. Drew is an adjunct instructor with several graduate universities including West Virginia University, as well as a frequently requested keynote speaker and media expert.

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Integrate 2011 Interview: Virtual Evolution – From E-Commerce to V-Commerce

l2massociates — Mon, 18 Jul 2011 02:40:21 +0000

Susan Jones
Adjunct Professor -
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/susan_jones

Linda Popky interviews Susan Jones at the recent Integrate 2011 Conference, for IMC professionals at West Virginia University about trends in virtual commerce.

Susan is a Professor of Marketing at Ferris State University and an adjunct instructor in the WVU IMC Master’s Degree Program, where she recently received the 2010 Alexia Vanides Award Teaching Award. Susan is also the principal of Susan K. Jones & Associates, a consultancy focused on direct and interactive marketing and copywriting. She has authored, co-authored or edited 30 books in the fields of direct and interactive marketing, collectibles and time management. She is a member of the Medill School of Journalism Hall of Achievement at Northwestern University, winner of the Charles S. Downs Award of the Chicago Association of Direct Marketing (direct marketer of the year), the Robert Clarke Award (Professor of the Year) from the Direct Marketing Educational Foundation, and the Andi Emerson Award of the John Caples International Awards for contributions to the creative community.

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Integrate 2011 Interview: What’s Hot in Mobile Marketing

l2massociates — Fri, 08 Jul 2011 17:06:46 +0000

Barbara L. Ciaramitaro
Adjunct Professor -
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/barbara_ciaramitaro

Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.

Barbara is an adjunct professor in the IMC program at WVU where she teaches Mobile Marketing, as well as an assistant professor with the College of Business at Ferris State University in Big Rapids, Michigan where she teaches graduate and undergraduate courses on a variety of topics including information security, business intelligence, social media and virtual worlds, and project management. She is a frequent speaker and author on topics including social media, virtual worlds, and privacy. She edited the book and authored chapters in Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships published by IGI Global in August 2010. She is currently editing the book and authoring chapters for Mobile Technology Consumption: Opportunities and Challenges to be published by IGI Global in 2011.

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Funny Thing: Using Humor Effectively in B2B Organizations

l2massociates — Thu, 30 Jun 2011 18:13:04 +0000

Kathy Klotz-Guest
CEO
Keeping It Human
www.keepingithuman.com

Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful human stories. She is a Founding Research Fellow and board member for the Society for New Communications Research (SNCR) and recently completed a study of over 100 companies on the use of video storytelling.

With a background in humor and improvisation, Kathy also helps teams innovate differently by inverting assumptions about what’s possible, using play as creative fuel, and never losing sight of the fact that marketing is always about meeting customers’ human needs. In this podcast, she explains the difference between fun and funny, and talks about how humor can help drive organizational success.

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Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan

l2massociates — Sat, 18 Jun 2011 05:12:49 +0000

Karen Freberg
Adjunct Professor -
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/karen_freberg

Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.

A doctoral candidate studying public relations at the University of Tennessee, Karen is currently a graduate teaching associate at the University of Tennessee and an adjunct faculty member for West Virginia University. Karen’s research interests are in public relations, crisis communications, and social media. She’s presented in several international conferences with her research in China, Brazil, Greece, and the Netherlands. Karen has also worked on several grant projects with the National Center for Food Protection and Defense (NCFPD) and Department of Homeland Security (DHS) Science and Technology Division involving emerging social media and mobile technologies in crisis communications.

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