<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Marketing Thought Leadership</title>
	<atom:link href="http://marketingthoughtleadership.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://marketingthoughtleadership.wordpress.com</link>
	<description>Thought provoking marketing podcasts</description>
	<lastBuildDate>Thu, 02 May 2013 22:23:09 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
<cloud domain='marketingthoughtleadership.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://1.gravatar.com/blavatar/3ab4496b6cce2da2b76661599b3cfec9?s=96&#038;d=http%3A%2F%2Fs2.wp.com%2Fi%2Fbuttonw-com.png</url>
		<title>Marketing Thought Leadership</title>
		<link>http://marketingthoughtleadership.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://marketingthoughtleadership.wordpress.com/osd.xml" title="Marketing Thought Leadership" />
	<atom:link rel='hub' href='http://marketingthoughtleadership.wordpress.com/?pushpress=hub'/>
		<item>
		<title>Get to the Point: How What We Say, How We Say It, and Where It’s Said Impact Whether or Not a Message is Heard</title>
		<link>http://marketingthoughtleadership.wordpress.com/2013/05/02/get-to-the-point-how-what-we-say-how-we-say-it-and-where-its-said-impact-whether-or-not-a-message-is-heard/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2013/05/02/get-to-the-point-how-what-we-say-how-we-say-it-and-where-its-said-impact-whether-or-not-a-message-is-heard/#comments</comments>
		<pubDate>Thu, 02 May 2013 22:23:08 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Kare Anderson]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[marketing thought leadership]]></category>
		<category><![CDATA[messages]]></category>
		<category><![CDATA[MovingFromMetoWe]]></category>
		<category><![CDATA[SayItBetter]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=758</guid>
		<description><![CDATA[Kare Anderson CEO Say It Better Center www.sayitbetter.com Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, who is the author of Moving from Me to We, Resolving Conflict Sooner, and Getting What You Want: Hand Walk Your Talk. In this podcast, Kare discusses specific ways we can communicate more effectively with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=758&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:small;"><b><a href="http://marketingthoughtleadership.files.wordpress.com/2013/05/kare-anderson2-sm.jpg"><img class="alignleft size-full wp-image-761" alt="kare-anderson2-sm" src="http://marketingthoughtleadership.files.wordpress.com/2013/05/kare-anderson2-sm.jpg?w=450"   /></a>Kare Anderson</b><br />
CEO<br />
Say It Better Center<br />
<b><a href="http://www.sayitbetter.com" target="other">www.sayitbetter.com</a></b></span></p>
<p><b>Kare Anderson </b>is an Emmy-winning former NBC and <i>Wall Street Journal</i> reporter, who is the author of <i>Moving from Me to We, Resolving Conflict Sooner, </i>and <i>Getting What You Want: Hand Walk Your Talk.</i></p>
<p>In this podcast, Kare discusses specific ways we can communicate more effectively with others, including the three key elements that make a listener more likely to remember a message.<b><br />
</b></p>
<hr noshade="noshade" size="1" />
<div align="center"><b><big><img class="size-full wp-image-97" title="audio" alt="audio" src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450"   /> Listen to this <a href="http://www.l2massociates.com/podcasts/Popky-Podcast-050213.mp3" target="other">podcast</a>.</big></b></div>
<hr noshade="noshade" size="1" />
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/758/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/758/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=758&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2013/05/02/get-to-the-point-how-what-we-say-how-we-say-it-and-where-its-said-impact-whether-or-not-a-message-is-heard/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-050213.mp3" length="12241315" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2013/05/kare-anderson2-sm.jpg" medium="image">
			<media:title type="html">kare-anderson2-sm</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Making the Connection: Successfully Standing Out in a Videocentric World</title>
		<link>http://marketingthoughtleadership.wordpress.com/2013/03/17/making-the-connection-successfully-standing-out-in-a-videocentric-world/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2013/03/17/making-the-connection-successfully-standing-out-in-a-videocentric-world/#comments</comments>
		<pubDate>Sun, 17 Mar 2013 17:35:05 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Eaglevision]]></category>
		<category><![CDATA[Jeff Eagle]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[marketing thought leadership]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video templates]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=749</guid>
		<description><![CDATA[Jeff Eagle Principle and Creative Director Eaglevision Productions www.eaglevsn.com Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create compelling stories that educate, inform and inspire. He has worked with such companies as Hilton [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=749&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:small;"><b><a href="http://marketingthoughtleadership.files.wordpress.com/2013/03/jeff-eagle-sm.jpg"><img class="alignleft size-full wp-image-750" alt="jeff-eagle-sm" src="http://marketingthoughtleadership.files.wordpress.com/2013/03/jeff-eagle-sm.jpg?w=450"   /></a>Jeff Eagle</b><br />
Principle and Creative Director<br />
Eaglevision Productions<br />
<b><a href="http://www.eaglevsn.com" target="other">www.eaglevsn.com</a></b></span></p>
<p>Over the past 20 years, <b>Jeff Eagle</b> has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create compelling stories that educate, inform and inspire. He has worked with such companies as Hilton Hotels, Sony, Verisign, Agilent Technologies, Hewlett-Packard, Apple Computer, Adobe Systems and Cisco Systems.</p>
<p>In this podcast, Jeff discusses the new role of video in marketing organizations, talks about how marketers can be successful in today’s video-rich environment, and tells us about the sophisticated, professional, but inexpensive <a href="http://www.eaglevsn.com/#!video-showcase-templates/" target="_blank">video templates</a> now available.</p>
<hr noshade="noshade" size="1" />
<div align="center"><b><big><img class="size-full wp-image-97" title="audio" alt="audio" src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450"   /> Listen to this <a href="http://www.l2massociates.com/podcasts/Popky-Podcast-031513.mp3" target="other">podcast</a>.</big></b></div>
<hr noshade="noshade" size="1" />
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/749/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/749/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=749&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2013/03/17/making-the-connection-successfully-standing-out-in-a-videocentric-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-031513.mp3" length="12803785" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-031513.mp3" length="12803785" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-031513.mp3" length="12803785" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-031513.mp3" length="12803785" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2013/03/jeff-eagle-sm.jpg" medium="image">
			<media:title type="html">jeff-eagle-sm</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Unexpected and Unconventional: The Undeniable Advantages of the Unconference</title>
		<link>http://marketingthoughtleadership.wordpress.com/2013/02/18/unexpected-and-unconventional-the-undeniable-advantages-of-the-unconference/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2013/02/18/unexpected-and-unconventional-the-undeniable-advantages-of-the-unconference/#comments</comments>
		<pubDate>Mon, 18 Feb 2013 21:35:14 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Jen Berkley Jackson]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[marketing thought leadership]]></category>
		<category><![CDATA[Product Marketing Camp]]></category>
		<category><![CDATA[unconference]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=744</guid>
		<description><![CDATA[Jen Berkley Jackson Owner The Insight Advantage www.theinsightadvantage.com Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=744&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><span style="font-size:small;"><b><a href="http://marketingthoughtleadership.files.wordpress.com/2013/02/jennifer-berkley-jackson-sm.jpg"><img class="alignleft size-full wp-image-745" alt="jennifer-berkley-jackson-sm" src="http://marketingthoughtleadership.files.wordpress.com/2013/02/jennifer-berkley-jackson-sm.jpg?w=450"   /></a>Jen Berkley Jackson</b></span></p>
<p>Owner</p>
<p>The Insight Advantage</p>
<p><b><a href="http://www.theinsightadvantage.com" target="other">www.theinsightadvantage.com</a></b></p>
<p><b>Jen Berkley Jackson</b> is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of the biggest unconferences in North America.</p>
<p>In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.</p>
<hr noshade="noshade" size="1" />
<div align="center"><b><big><img class="size-full wp-image-97" title="audio" alt="audio" src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450"   /> Listen to this <a href="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" target="other">podcast</a>.</big></b></div>
<hr noshade="noshade" size="1" />
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/744/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/744/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=744&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2013/02/18/unexpected-and-unconventional-the-undeniable-advantages-of-the-unconference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-021413.mp3" length="14809466" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2013/02/jennifer-berkley-jackson-sm.jpg" medium="image">
			<media:title type="html">jennifer-berkley-jackson-sm</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Take the High Road: How Non-Profit Organizations Can Benefit from Effective Fundraising Auctions</title>
		<link>http://marketingthoughtleadership.wordpress.com/2013/02/05/take-the-high-road-how-non-profit-organizations-can-benefit-from-effect-fundraising-auctions/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2013/02/05/take-the-high-road-how-non-profit-organizations-can-benefit-from-effect-fundraising-auctions/#comments</comments>
		<pubDate>Tue, 05 Feb 2013 03:31:14 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[auction]]></category>
		<category><![CDATA[auctioneer]]></category>
		<category><![CDATA[consultant]]></category>
		<category><![CDATA[fundraiser]]></category>
		<category><![CDATA[fundraising auction]]></category>
		<category><![CDATA[Kathy Kingston]]></category>
		<category><![CDATA[Kingston Auction Company]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=734</guid>
		<description><![CDATA[Kathy Kingston Benefit Auction Strategist, Consultant &#38; Professional Auctioneer Kingston Auction Company www.kingstonauction.com Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=734&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2013/02/kathy-kingston-sm.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2013/02/kathy-kingston-sm.jpg?w=450" alt="kathy-kingston-sm"   class="alignleft size-full wp-image-737" /></a><font size="2"><B>Kathy Kingston</B><br />
Benefit Auction Strategist, Consultant &amp; Professional Auctioneer<br />
Kingston Auction Company<br />
<B><a target="other" href="http://www.kingstonauction.com">www.kingstonauction.com</a></B></p>
<p>Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, <B>Kathy Kingston</B> has raised millions of dollars for non-profit organizations across the country for over 25 years. Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or deploying one of their award-winning team of professional auctioneers, Kingston offers one-stop shopping to organizations who want record-breaking auction results.</p>
<p>In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.</p>
<p>Download Kathy’s free article: <a href="http://www.leverage2market.com/nonprofit/10_Deadly_Sins_of_Benefit_Auctions_Article_by_Kathy_Kingston.pdf">10 Deadly Sins of Benefit Auctions: How to Wreck Your Charity Fundraiser</a>.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.l2massociates.com/podcasts/Popky-Podcast-020313.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/734/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/734/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=734&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2013/02/05/take-the-high-road-how-non-profit-organizations-can-benefit-from-effect-fundraising-auctions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.l2massociates.com/podcasts/Popky-Podcast-020313.mp3" length="16272949" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2013/02/kathy-kingston-sm.jpg" medium="image">
			<media:title type="html">kathy-kingston-sm</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Digital Marketing Heats Up in Latin America</title>
		<link>http://marketingthoughtleadership.wordpress.com/2012/02/06/digital-marketing-heats-up-in-latin-america/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2012/02/06/digital-marketing-heats-up-in-latin-america/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 06:20:22 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[David Uribe]]></category>
		<category><![CDATA[digital marketing trends]]></category>
		<category><![CDATA[Interaktiva]]></category>
		<category><![CDATA[Johnson & Johnson]]></category>
		<category><![CDATA[Latin America]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[marketing thought leadership]]></category>
		<category><![CDATA[Sony Ericsson]]></category>
		<category><![CDATA[Universal McCann]]></category>
		<category><![CDATA[Zubi]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=725</guid>
		<description><![CDATA[David Uribe VP, Creative Director Interaktiva www.interaktiva.com David Uribe develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaigns at Universal McCann and Zubi Advertising, as well as managing campaigns for Johnson &#38; Johnson, Coca-Cola, and Sony Ericsson. In [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=725&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2012/02/david-uribe-sm.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2012/02/david-uribe-sm.jpg?w=450" alt="" title="david-uribe-sm"   class="alignleft size-full wp-image-727" /></a><font size="2"><B>David Uribe</B><br />
VP, Creative Director<br />
Interaktiva<br />
<B><a target="other" href="http://www.interaktiva.com">www.interaktiva.com</a></B></p>
<p><B>David Uribe</B> develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaigns at Universal McCann and Zubi Advertising, as well as managing campaigns for Johnson &amp; Johnson, Coca-Cola, and Sony Ericsson.</p>
<p>In this podcast, David talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.leverage2market.com/podcasts/Popky_Podcast_020312.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/725/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/725/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=725&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2012/02/06/digital-marketing-heats-up-in-latin-america/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
<enclosure url="http://www.leverage2market.com/podcasts/Popky_Podcast_020312.mp3" length="23905303" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2012/02/david-uribe-sm.jpg" medium="image">
			<media:title type="html">david-uribe-sm</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>It’s Up to You: Taking Control of Your Own Career Success</title>
		<link>http://marketingthoughtleadership.wordpress.com/2012/01/18/its-up-to-you-taking-control-of-your-own-career-success/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2012/01/18/its-up-to-you-taking-control-of-your-own-career-success/#comments</comments>
		<pubDate>Wed, 18 Jan 2012 23:32:21 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[career success]]></category>
		<category><![CDATA[Kathryn Ullrich]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing professionals]]></category>
		<category><![CDATA[marketing thought leadership]]></category>
		<category><![CDATA[UCLA Anderson School of Management]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=719</guid>
		<description><![CDATA[Kathryn Ullrich President and Executive Recruiter Kathryn Ullrich Associates, Inc. www.ullrichassociates.com Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=719&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2012/01/kathryn-ullrich.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2012/01/kathryn-ullrich.jpg?w=450" alt="" title="kathryn-ullrich"   class="alignleft size-full wp-image-720" /></a><font size="2"><B>Kathryn Ullrich</B><br />
President and Executive Recruiter<br />
Kathryn Ullrich Associates, Inc.<br />
<B><a target="other" href="http://www.ullrichassociates.com">www.ullrichassociates.com</a></B></p>
<p><B>Kathryn Ullrich</B>, the author of <em>Getting to the Top: Strategies for Career Success</em>, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.</p>
<p>In this podcast, Kathryn talks about what she&#8217;s learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.leverage2market.com/podcasts/Popky_Podcast_011012.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/719/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/719/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=719&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2012/01/18/its-up-to-you-taking-control-of-your-own-career-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.leverage2market.com/podcasts/Popky_Podcast_011012.mp3" length="25653417" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2012/01/kathryn-ullrich.jpg" medium="image">
			<media:title type="html">kathryn-ullrich</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Band on the Run: How Social Media Has Reinvented Marketing for the Music Industry</title>
		<link>http://marketingthoughtleadership.wordpress.com/2011/12/21/band-on-the-run-how-social-media-has-reinvented-marketing-for-the-music-industry/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2011/12/21/band-on-the-run-how-social-media-has-reinvented-marketing-for-the-music-industry/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 17:33:44 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[artists]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[digital distribution]]></category>
		<category><![CDATA[Kelli Richards]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing thought leadership]]></category>
		<category><![CDATA[musicians]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=713</guid>
		<description><![CDATA[Kelli Richards CEO All Access Group Author, Taking the Crowd to the Cloud: Social Media for the Music Industry www.allaccessgroup.com Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=713&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2011/12/kelli-richards.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2011/12/kelli-richards.jpg?w=450" alt="" title="kelli-richards"   class="alignleft size-full wp-image-714" /></a><font size="2"><B>Kelli Richards</B><br />
CEO<br />
All Access Group<br />
Author, <em>Taking the Crowd to the Cloud: Social Media for the Music Industry</em><br />
<B><a target="other" href="http://www.allaccessgroup.com">www.allaccessgroup.com</a></B></p>
<p><B>Kelli Richards</B> is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.</p>
<p>In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.leverage2market.com/podcasts/Popky_Podcast_121611.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/713/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/713/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=713&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2011/12/21/band-on-the-run-how-social-media-has-reinvented-marketing-for-the-music-industry/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.leverage2market.com/podcasts/Popky_Podcast_121611.mp3" length="19789450" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2011/12/kelli-richards.jpg" medium="image">
			<media:title type="html">kelli-richards</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Leveraging LinkedIn: Marketing Strategy for Business Professionals</title>
		<link>http://marketingthoughtleadership.wordpress.com/2011/09/12/leveraging-linkedin-marketing-strategy-for-business-professionals/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2011/09/12/leveraging-linkedin-marketing-strategy-for-business-professionals/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 19:32:32 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[linda popky]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=705</guid>
		<description><![CDATA[Eric Gruber Founder Article Marketing Experts and GetLinkedInHelp.com www.getlinkedinhelp.com Eric Gruber is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published on About.com, SiteProNews, MarketingProfs and in publications like Home Business Magazine. In this podcast, Eric [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=705&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2011/09/eric-gruber.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2011/09/eric-gruber.jpg?w=450" alt="" title="eric-gruber"   class="alignleft size-full wp-image-707" /></a><font size="2"><B>Eric Gruber</B><br />
Founder<br />
Article Marketing Experts and GetLinkedInHelp.com<br />
<B><a target="other" href="http://www.getlinkedinhelp.com">www.getlinkedinhelp.com</a></B></p>
<p><B>Eric Gruber</B> is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published on About.com, SiteProNews, MarketingProfs and in publications like Home Business Magazine.</p>
<p>In this podcast, Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.leverage2market.com/podcasts/Popky_Podcast_090211.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/705/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/705/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=705&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2011/09/12/leveraging-linkedin-marketing-strategy-for-business-professionals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.leverage2market.com/podcasts/Popky_Podcast_090211.mp3" length="20017028" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2011/09/eric-gruber.jpg" medium="image">
			<media:title type="html">eric-gruber</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Keeping It Legal: Protecting Your Brand Assets</title>
		<link>http://marketingthoughtleadership.wordpress.com/2011/08/21/keeping-it-legal-protecting-your-brand-assets/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2011/08/21/keeping-it-legal-protecting-your-brand-assets/#comments</comments>
		<pubDate>Sun, 21 Aug 2011 20:51:31 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[brand assets]]></category>
		<category><![CDATA[Erik Pelton]]></category>
		<category><![CDATA[legal protection]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[marketing thought leadership. linda popky]]></category>
		<category><![CDATA[trademark]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=699</guid>
		<description><![CDATA[Erik Pelton Founder Erik M. Pelton &#38; Associates www.tm4smallbiz.com Erik Pelton is the founder of Erik M. Pelton &#38; Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=699&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2011/08/erik-pelton.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2011/08/erik-pelton.jpg?w=450" alt="" title="erik-pelton"   class="alignleft size-full wp-image-701" /></a><font size="2"><B>Erik Pelton</B><br />
Founder<br />
Erik M. Pelton &amp; Associates<br />
<B><a target="other" href="http://www.tm4smallbiz.com">www.tm4smallbiz.com</a></B></p>
<p><B>Erik Pelton</B> is the founder of Erik M. Pelton &amp; Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade of private practice, he’s registered in excess of 1500 US trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practices before the US Court of Appeals for the Federal Circuit.</p>
<p>In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.leverage2market.com/podcasts/Popky_Podcast_081511.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/699/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/699/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=699&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2011/08/21/keeping-it-legal-protecting-your-brand-assets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.leverage2market.com/podcasts/Popky_Podcast_081511.mp3" length="19069932" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2011/08/erik-pelton.jpg" medium="image">
			<media:title type="html">erik-pelton</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
		<item>
		<title>Content Makes the World Go Round: The Challenges of Globalizing Marketing Content</title>
		<link>http://marketingthoughtleadership.wordpress.com/2011/08/05/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/</link>
		<comments>http://marketingthoughtleadership.wordpress.com/2011/08/05/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 17:05:33 +0000</pubDate>
		<dc:creator>leverage2market</dc:creator>
				<category><![CDATA[podcasts]]></category>
		<category><![CDATA[linda popky]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Leverage2Market]]></category>
		<category><![CDATA[Val Swisher]]></category>
		<category><![CDATA[Content rules]]></category>
		<category><![CDATA[contentrules.com]]></category>
		<category><![CDATA[global content]]></category>
		<category><![CDATA[global marketplace]]></category>
		<category><![CDATA[technical documentation]]></category>
		<category><![CDATA[globalization]]></category>

		<guid isPermaLink="false">http://marketingthoughtleadership.wordpress.com/?p=691</guid>
		<description><![CDATA[Val Swisher CEO Content Rules www.contentrules.com Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=691&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://marketingthoughtleadership.files.wordpress.com/2011/08/val_swisher.jpg"><img src="http://marketingthoughtleadership.files.wordpress.com/2011/08/val_swisher.jpg?w=450" alt="" title="val_swisher"   class="alignleft size-full wp-image-693" /></a><font size="2"><B>Val Swisher</B><br />
CEO<br />
Content Rules<br />
<B><a target="other" href="http://www.contentrules.com">www.contentrules.com</a></B></p>
<p><B>Val Swisher</B>  is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.</p>
<p>In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.<br />
</font></p>
<hr noshade size="1">
<div align="center"><B><BIG><img src="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif?w=450" alt="audio" title="audio"   class="size-full wp-image-97" /> Listen to this <a target="other" href="http://www.leverage2market.com/podcasts/Popky_Podcast_072511.mp3">podcast</a>.</BIG></B></div>
<hr noshade size="1">
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/marketingthoughtleadership.wordpress.com/691/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/marketingthoughtleadership.wordpress.com/691/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=marketingthoughtleadership.wordpress.com&#038;blog=6963293&#038;post=691&#038;subd=marketingthoughtleadership&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
			<wfw:commentRss>http://marketingthoughtleadership.wordpress.com/2011/08/05/content-makes-the-world-go-round-the-challenges-of-globalizing-marketing-content/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
<enclosure url="http://www.leverage2market.com/podcasts/Popky_Podcast_072511.mp3" length="23781168" type="audio/mpeg" />
	
		<media:content url="http://1.gravatar.com/avatar/18d796d0c102bb72ab7604797ee5dd6b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">People Making A Difference</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2011/08/val_swisher.jpg" medium="image">
			<media:title type="html">val_swisher</media:title>
		</media:content>

		<media:content url="http://marketingthoughtleadership.files.wordpress.com/2009/03/audio1.gif" medium="image">
			<media:title type="html">audio</media:title>
		</media:content>
	</item>
	</channel>
</rss>
