Funny Thing: Using Humor Effectively in B2B Organizations

Kathy Klotz-Guest
CEO
Keeping It Human
www.keepingithuman.com

Kathy Klotz-Guest CEO of Keeping it Human, is a marketing strategist and storyteller who has helped companies such as SGI, Gartner, Excite and Autodesk, create better products and turn marketing messages into powerful human stories. She is a Founding Research Fellow and board member for the Society for New Communications Research (SNCR) and recently completed a study of over 100 companies on the use of video storytelling.

With a background in humor and improvisation, Kathy also helps teams innovate differently by inverting assumptions about what’s possible, using play as creative fuel, and never losing sight of the fact that marketing is always about meeting customers’ human needs. In this podcast, she explains the difference between fun and funny, and talks about how humor can help drive organizational success.

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Listen to this podcast.

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Where B2B Marketing is Going in Silicon Valley

Josef Chervenka
President, NorCal Business Marketing Association
www.norcalbma.org

In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.

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Listen to this podcast.

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