Kare Anderson
CEO
Say It Better Center
www.sayitbetter.com
Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, who is the author of Moving from Me to We, Resolving Conflict Sooner, and Getting What You Want: Hand Walk Your Talk.
In this podcast, Kare discusses specific ways we can communicate more effectively with others, including the three key elements that make a listener more likely to remember a message.
Listen to this podcast.
Jeff Eagle
Principle and Creative Director
Eaglevision Productions
www.eaglevsn.com
Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create compelling stories that educate, inform and inspire. He has worked with such companies as Hilton Hotels, Sony, Verisign, Agilent Technologies, Hewlett-Packard, Apple Computer, Adobe Systems and Cisco Systems.
In this podcast, Jeff discusses the new role of video in marketing organizations, talks about how marketers can be successful in today’s video-rich environment, and tells us about the sophisticated, professional, but inexpensive video templates now available.
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Jen Berkley Jackson
Owner
The Insight Advantage
Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of the biggest unconferences in North America.
In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.
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Kathy Kingston
Benefit Auction Strategist, Consultant & Professional Auctioneer
Kingston Auction Company
www.kingstonauction.com
Award-winning thought leader in fundraising auctions, professional auctioneer and consultant, Kathy Kingston has raised millions of dollars for non-profit organizations across the country for over 25 years. Whether providing training and coaching to auctioneers, consulting to not-for-profit executives or their boards, or deploying one of their award-winning team of professional auctioneers, Kingston offers one-stop shopping to organizations who want record-breaking auction results.
In this podcast, Kathy talks about the most important strategies to market a successful fundraising event, as well as the most common mistake non-profit organizations often make when it comes to fundraising.
Download Kathy’s free article: 10 Deadly Sins of Benefit Auctions: How to Wreck Your Charity Fundraiser.
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David Uribe
VP, Creative Director
Interaktiva
www.interaktiva.com
David Uribe develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaigns at Universal McCann and Zubi Advertising, as well as managing campaigns for Johnson & Johnson, Coca-Cola, and Sony Ericsson.
In this podcast, David talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.
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Kathryn Ullrich
President and Executive Recruiter
Kathryn Ullrich Associates, Inc.
www.ullrichassociates.com
Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.
In this podcast, Kathryn talks about what she’s learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.
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Kelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com
Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
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Eric Gruber
Founder
Article Marketing Experts and GetLinkedInHelp.com
www.getlinkedinhelp.com
Eric Gruber is an article marketing expert who creates online marketplace opportunities for small business owners who want to get more website traffic, prospects and profits. His own articles are published on About.com, SiteProNews, MarketingProfs and in publications like Home Business Magazine.
In this podcast, Eric discusses how business professionals can use LinkedIn as a key part of their strategic marketing program.
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Val Swisher
CEO
Content Rules
www.contentrules.com
Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.
In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.
Listen to this podcast.Drew Stevens
Adjunct Professor -
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/drew_stevens
Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.
Drew works with senior officers (CEOs, Presidents) and Sales Directors who struggle with their sales teams to meet organizational goals and acquire new clients. He helps organizations develop brand loyalty with IMC tactics to help increase relationships and the customer experience. Drew is an adjunct instructor with several graduate universities including West Virginia University, as well as a frequently requested keynote speaker and media expert.
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Your host for these insightful discussions on thought-provoking marketing topics. Linda is the president of Leverage2Market℠ Associates, a marketing strategy firm. About Linda.
