Kare Anderson
CEO
Say It Better Center
www.sayitbetter.com
Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter, who is the author of Moving from Me to We, Resolving Conflict Sooner, and Getting What You Want: Hand Walk Your Talk.
In this podcast, Kare discusses specific ways we can communicate more effectively with others, including the three key elements that make a listener more likely to remember a message.
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Jeff Eagle
Principle and Creative Director
Eaglevision Productions
www.eaglevsn.com
Over the past 20 years, Jeff Eagle has created scores of memorable events and media for a wide array of enterprises, leveraging his ability to take complex client messaging and create compelling stories that educate, inform and inspire. He has worked with such companies as Hilton Hotels, Sony, Verisign, Agilent Technologies, Hewlett-Packard, Apple Computer, Adobe Systems and Cisco Systems.
In this podcast, Jeff discusses the new role of video in marketing organizations, talks about how marketers can be successful in today’s video-rich environment, and tells us about the sophisticated, professional, but inexpensive video templates now available.
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Jen Berkley Jackson
Owner
The Insight Advantage
Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations implement a variety of customer feedback tools, including phone and online surveys, focus groups, and one-on-one interviews. She is the organizer of Product Camp Silicon Valley, which is one of the biggest unconferences in North America.
In this podcast, Jen introduces the concept of the unconference and talks about the advantages of this new type of gathering.
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David Uribe
VP, Creative Director
Interaktiva
www.interaktiva.com
David Uribe develops strategic, creative digital marketing solutions for business-to-business and business-to-consumer companies, and traditional advertising and PR firms. Prior to joining Interaktiva, he led digital marketing campaigns at Universal McCann and Zubi Advertising, as well as managing campaigns for Johnson & Johnson, Coca-Cola, and Sony Ericsson.
In this podcast, David talks about the key digital marketing trends he’s seeing in Latin America, including four reasons why digital marketing campaigns are so effective throughout the region.
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Kathryn Ullrich
President and Executive Recruiter
Kathryn Ullrich Associates, Inc.
www.ullrichassociates.com
Kathryn Ullrich, the author of Getting to the Top: Strategies for Career Success, specializes in the recruitment of VPs of marketing, product management, sales and consulting roles for technology and services companies. She also serves as the Director of Alumni Career Services at the UCLA Anderson School of Management.
In this podcast, Kathryn talks about what she’s learned from her research on career paths to the top of marketing. She tells us the 5 key skills marketing professionals should develop to be successful and gives us her recommendations for how marketers can develop their own plan for career success.
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Kelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry
www.allaccessgroup.com
Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
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Robbie Kellman Baxter
Founder
Peninsula Strategies
peninsulastrategies.com
Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.
In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.
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Lucie Newcomb
President and CEO
The NewComm Global Group, Inc.
www.NewCommGlobal.com
Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.
In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.
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Welcome to our series. What’s this podcast series all about? Why is marketing thought leadership so important?
Host Linda Popky talks about the new Marketing Thought Leadership podcasts in this introductory episode.
Listen to this podcast.
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Your host for these insightful discussions on thought-provoking marketing topics. Linda is the president of Leverage2Market℠ Associates, a marketing strategy firm. About Linda.
