Lucie Newcomb
President and CEO
The NewComm Global Group, Inc. www.NewCommGlobal.com
Lucie Newcomb has more than 25 years experience in successful marketing and international business development for corporations, start-ups, and non-profit organizations. Her expertise in emerging markets and experience on four continents, includes leading the market entry and establishment of a leading Johnson & Johnson company in Africa.
In this podcast, Lucie talks about how the global business environment has changed over the last few years and why it’s even more important than ever to capture the voice of the global customer.
Kevin Heney
Founder and Executive Director
Silicon Valley Brand Forum www.svbrandforum.com
Kevin Heney founded the Silicon Valley Brand Forum in 2000 to provide brand professionals with an opportunity to share best practices and challenges in brand management. He has over 20 years experience managing identity, creative services and brand for high tech companies in Silicon Valley, including Tandem Computers, Informix, Quantum and Informatica.
In this podcast, Kevin tells Linda Popky how branding and brand management have changed in technology companies over the last ten years and where he sees branding going in Silicon Valley in the next decade.
Janis Machala has worked with entrepreneurs and start-ups for over 15 years as Managing Partner of Paladin Partners and as the former director of LaunchPad Services for the University of Washington’s Technology Transfer group. Janis has served as interim CEO for several companies, and is actively involved in angel groups and entrepreneur networks in the Pacific Northwest. Her previous corporate experience includes Pinnacle Publishing, Microsoft, and Sun Microsystems.
In this podcast, Janis tells Linda Popky about how critical marketing is to today’s entrepreneurs, as they build their businesses and work to attract investors.
In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.
Josef Chervenka
President, NorCal Business Marketing Association www.norcalbma.org
In this podcast, Linda Popky interviews Josef Chervenka, president of the Northern California Chapter of the Business Marketing Association, about the new direction for the organization and how BMA provides value to business-to-business focused marketers.
LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing www.cisco.com
In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.
Adrian Ott
CEO and Founder of Exponential Edge
Author of The 24 Hour Customer www.24hourcustomer.com
In this podcast, Linda Popky interviews author Adrian Ott about how understanding the role time plays in the lives of today’s customers can give businesses a strategic advantage and help companies achieve market leadership.
Watch Adrian’s video on how Time-onomics creates the new rules.
Curtis Bingham
Founder and Executive Director
Chief Customer Officer Council www.ccocouncil.org
Curtis Bingham is the world’s foremost authority on the chief customer officer (CCO) function. Over the last decade he has worked with more than 50 CCOs to create customer-centric cultures and drive profitable customer loyalty. He is the author of the forthcoming book The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how the CCO can create a consistent and unified customer strategy to grow revenue, profit and loyalty.
In this podcast, Curtis discusses how the CCO role is evolving and why this function is becoming more and more critical for many leading organizations.
Roger J. Best an emeritus professor of marketing at the University of Oregon, is a recognized expert in the measurement of marketing performance and its impact on corporate profitability. He was the developer of the Marketing Excellence Survey benchmarking tool and the MarkProf marketing profitability program, as well as the author of several textbooks on marketing, including the recently released Marketing Metrics Handbook.
In this podcast, Roger explains how marketing metrics can help marketing managers and professionals better manage their products and markets, and he introduces his new interactive metrics handbook.
Nilofer Merchant is a leading authority on creating business strategy to achieve success, and the author of the new book, The New How: Creating Business Solutions Through Collaborative Strategy. She’s honed her unique, collaborative approach to solving touch problems while working with and for such leading companies as Adobe, Apple, Nokia and HP.
In this podcast, Nilofer tells us about the tools and approaches – a New How – that can help organizations co-create better results together.
Your host for these insightful discussions on thought-provoking marketing topics. Linda is the president of Leverage2Market℠ Associates, a marketing strategy firm. About Linda.
Linda asks: Are you muffling the sound of your organization? Are you using the right channels to get your message... fb.me/2BG8dVQQi1 day ago
Welcome to our new weekly memo, Top of Mind Thursday. Each week we'll send you a quic k thought related to... fb.me/2QMyBgdI25 days ago
RT @BentleyGTCSpeed: The client deserves fast results. Hourly billing rewards consultant for slow results. Unethical at worst, dumb at best. 5 days ago
Lucie Newcomb
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