Kelli Richards
CEO
All Access Group
Author, Taking the Crowd to the Cloud: Social Media for the Music Industry www.allaccessgroup.com
Kelli Richards is a trailblazer in the digital music and media areas with more than 20 years of senior-level experience. As the CEO of The All Access Group, she facilitates strategic business opportunities in digital distribution between technology companies, artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
In this podcast, Kelli talks about how the direct-to-fan revolution in the music industry has changed the way artists and musicians market their music, and how artists have monetized their social media presence.
Linda Popky interviews Barbara L. Ciaramitaro at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about trends in mobile marketing.
Barbara is an adjunct professor in the IMC program at WVU where she teaches Mobile Marketing, as well as an assistant professor with the College of Business at Ferris State University in Big Rapids, Michigan where she teaches graduate and undergraduate courses on a variety of topics including information security, business intelligence, social media and virtual worlds, and project management. She is a frequent speaker and author on topics including social media, virtual worlds, and privacy. She edited the book and authored chapters in Virtual Worlds and E-Commerce: Technologies and Applications for Building Customer Relationships published by IGI Global in August 2010. She is currently editing the book and authoring chapters for Mobile Technology Consumption: Opportunities and Challenges to be published by IGI Global in 2011.
Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.
A doctoral candidate studying public relations at the University of Tennessee, Karen is currently a graduate teaching associate at the University of Tennessee and an adjunct faculty member for West Virginia University. Karen’s research interests are in public relations, crisis communications, and social media. She’s presented in several international conferences with her research in China, Brazil, Greece, and the Netherlands. Karen has also worked on several grant projects with the National Center for Food Protection and Defense (NCFPD) and Department of Homeland Security (DHS) Science and Technology Division involving emerging social media and mobile technologies in crisis communications.
Jennifer Lindsay is an Emmy-nominated PR and digital/social media consultant, whose expertise in identifying and growing communities online has enabled her clients to effectively use social media to meet specific business objectives, such as enhancing brand awareness, customer loyalty, and increasing leads. She is the host of the successful social media-oriented podcast on iTunes, The A-List with Jennifer Lindsay.
In this podcast, Jennifer talks about how the defining characteristics of each generation and why that matter to marketers.
In this podcast, Linda Popky interviews Karina Jensen, international management consultant and change facilitator, about her recent research into the adoption of social media in product launch efforts around the world. Karina, who discusses some of the key learnings about how global organizations differ in their use of new media tools and technologies and what we can learn from their experiences.
LaSandra Brill
Senior Manager, Cisco Service Provider Web &
Social Media Marketing www.cisco.com
In this podcast, Linda Popky interviews social media enthusiast and marketing innovator LaSandra Brill about how she integrated social media marketing techniques into a recent Cisco product launch, resulting in one of the top five product launches in Cisco’s history.
Your host for these insightful discussions on thought-provoking marketing topics. Linda is the president of Leverage2Market℠ Associates, a marketing strategy firm. About Linda.
Linda asks: Are you muffling the sound of your organization? Are you using the right channels to get your message... fb.me/2BG8dVQQi6 hours ago
Welcome to our new weekly memo, Top of Mind Thursday. Each week we'll send you a quic k thought related to... fb.me/2QMyBgdI24 days ago
RT @BentleyGTCSpeed: The client deserves fast results. Hourly billing rewards consultant for slow results. Unethical at worst, dumb at best. 4 days ago
Kelli Richards
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