Mike Gospe is an author, marketing strategist, and co-founder of KickStart Alliance. He’s worked the angles of integrated marketing, helping companies of all sizes streamline their marketing plans and accelerate sales. Mike led a team of market strategists at HP, guided a worldwide organization at Sun Microsystems, and has helped many start-ups introduce new products and services. Mike’s new book, Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns, is helping marketing teams of all sizes to optimize their marketing campaigns today.
In this podcast, Mike shares his thoughts about how marketing blueprints increase the effectiveness of marketing campaigns. Download his article Marketing Blueprints in 30 Minutes to learn how one company quadrupled their marketing ROI.