Cut Anything BUT Marketing Budgets: How to Market Smarter AND Harder to Thrive In Difficult Times

Curtis BinghamCurtis Bingham
Predictive Consulting Group

For more than 15 years, Curtis Bingham, the President of the Predictive Consulting Group, has helped companies dramatically increase customer acquisition, retention, and customer profitability. He’s the author of the forthcoming book published by HRD Press, The Key to Customer Strategy: The Rise of the Chief Customer Officer that describes how a consistent and unified customer strategy can grow revenue, profit, and loyalty. Curtis has uncovered millions of dollars in hidden profits for companies like Intuit, Microsoft, Standard & Poor’s, Cardinal Health and numerous smaller businesses.

In this podcast, Curtis tells us why smart companies continue to invest in marketing in tough economic times.

audio Listen to this podcast.

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