How to Create Engaging Customer Experience Through Social Media

Denise ShiffmanDenise Shiffman
Venture Essentials

Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials ( She is also the award-winning author of “The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture.” In her 23-year marketing and management career, she has launched over thirty products responsible for more than $2 billion in revenue, marketed pioneering computer and Web technologies, and reinvented the corporate brand of a Fortune 500 company.

In this podcast, Denise tells us how companies can differentiate themselves by effectively engaging customers with social media. She shares her thoughts about the pitfalls organizations should avoid when implementing social media, and how to measure the success of engagement.

Denise blogs at and can be reached at

audio Listen to this podcast.

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