The Intersection of Sustainability and Web 2.0

Ruth Ann BarrettRuth Ann Barrett

Ruth Ann Barrett is the publisher and founder of, a rich media site that is the first Web-based network dedicated to the sustainability movement. draws from multiple channels, highlighting the voices of experts, business leaders, teachers, and citizens from all walks of life.

The author of the recent whitepapers Branding Sustainability, the Fourth B, and the Whole Brand: Establishing an OnLine Presence, Ruth Ann also produces “snippets,” audio recordings of sustainability advocate executives, including Jeffrey Hollender, CEO of Seventh Generation; Jeff Mendelsohn, CEO of New Leaf Paper; and Patrick Conway, co-founder of Great Lakes Brewing Company. She is the producer of, a short story Website since 2001, and one of the first to feature audio streaming, the precursor to podcasts.

In this podcast, Ruth Ann tells us how sustainability is transforming marketing practices, particularly revolving around Web 2.0. An overview of her presentation is available to Marketing Thought Leadership listeners at

Ruth Ann blogs at and

audio Listen to this podcast.

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