Marketing in the New Reality: How Consultants Can Be Successful in Today’s Environment

Alan WeissAlan Weiss
Summit Consulting

www.summitconsulting.com

Million Dollar Consultant Alan Weiss Weiss is one of those rare people who can say he is a consultant, speaker, and author and really mean it. His consulting firm, Summit Consulting, has attracted clients such as Merck, HP, GE, Mercedes-Benz, State St. Corporation, Times Mirror Group, The Federal Reserve, the NY Times Corporation, and over 500 other leading organizations.

Alan’s prolific publishing includes over 500 articles and 27 books including his best seller Million Dollar Consulting and his latest book, The Global Consultant. Not only are his books on the curricula at leading business schools, but they have been translated into German, Italian, Arabic, Spanish, Russian, Korean, and Chinese.

Alan has been inducted into the Professional Speaking Hall of Fame, received the National Speakers Association Council of Peers Award of Excellence, and was the first non-journalist to win the Lifetime Achievement Award of the American Press Institute. He’s interviewed and quoted frequently in the media and has been called one of the most highly regarded independent consultants in America.

In this podcast, Alan tells us why this turbulent economy is a great time to be a consultant and why marketing is so important to building a successful consulting business. With experience in consulting in over 55 countries, Alan also talks about how and why consultants should be building global consulting practices.

Alan blogs at www.contrarianconsulting.com.


audio Listen to this podcast.


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One Response to “Marketing in the New Reality: How Consultants Can Be Successful in Today’s Environment”

  1. Karin Says:

    Alan Weiss’ podcast is well worth a listen. I liked how he breaks ideas down to their raw level: What new value can we bring to our customers as a consultant? He also discusses the importance of a consultant’s self-image: what’s your real value, who buys it, and how do you reach them. This talk renewed some ideas for me.

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