The Case for Measuring Marketing ROI

jim_lenskoldJim Lenskold
Lenskold group

www.lenskold.com

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim’s career began in the mid-1980s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe.

In this podcast, Jim talks about why it’s so critical now for organizations to measure their return on marketing investment.

Jim can be reached at jlenskold@lenskold.com.


audio Listen to this podcast.

Tags: , , , , , , , , ,

2 Responses to “The Case for Measuring Marketing ROI”

  1. Karin Says:

    Good discussion of building ROI measurements in the frontend of a marketing process. Also liked the discussion on measuring social media ROI.

  2. Animasyon Says:

    Hey there! Someone in my Facebook group shared this website with us so
    I came to look it over. I’m definitely loving the information. I’m book-marking and will
    be tweeting this to my followers! Terrific blog
    and outstanding style and design.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: