The Case for Measuring Marketing ROI

jim_lenskoldJim Lenskold
Lenskold group

Jim Lenskold is President of Lenskold Group and author of Marketing ROI, The Path to Campaign, Customer and Corporate Profitability (McGraw Hill, 2003). Founded in 1997, the Lenskold Group provides consulting services to deliver a comprehensive approach to marketing ROI management, marketing measurement and analytics, and profitability planning tools. Jim’s career began in the mid-1980s at AT&T where he managed a $20 million marketing budget for retention marketing and new strategy development. He also successfully launched and grew a technology firm before starting the Lenskold Group. The Lenskold Group serves Fortune 1000 and emerging companies in the US, Canada and Europe.

In this podcast, Jim talks about why it’s so critical now for organizations to measure their return on marketing investment.

Jim can be reached at

audio Listen to this podcast.

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2 Responses to “The Case for Measuring Marketing ROI”

  1. Karin Says:

    Good discussion of building ROI measurements in the frontend of a marketing process. Also liked the discussion on measuring social media ROI.

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