How to REALLY Measure the Effectiveness of Social Media

Katie Delahaye Paine
KD Paine & Partners

Katie Paine is the founder of KD Paine & Partners and publisher of the first blog and first newsletters for marketing and communications professionals dedicated entirely to measurement and accountability.

Named one of PR Week’s 2008 Power Players for her advocacy of PR measurement, Katie has been providing data and information to help communications professionals make better business decisions for over 17 years. She is a member of the Institute for Public Relations Measurement Commission, and a regular contributor to PRNews, Communications World, PR Week, Business Marketing, and New Hampshire Magazine. Her book, Measures of Success, KDPaine’s guide to measuring your public relationships (2008), is already being used as a college textbook.

In this podcast, Katie tells us why the business of evaluating marketing is changing dramatically, and how marketers really can measure and evaluate social media.

Read Katie’s blog, The Measurement Standard.

audio Listen to this podcast.

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2 Responses to “How to REALLY Measure the Effectiveness of Social Media”

  1. Says:

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  2. Boobs Says:

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