Building Effective Go-to-Market Campaigns with Leading Edge Technology

karen_galatisKaren Galatis
Sun Microsystems

www.sun.com

Karen Galatis is the Senior Director for Integrated Marketing at Sun Microsystems, Inc., responsible for global events, production of all marketing materials and collateral, and the strategy and production of all multi-media. Karen has also had responsibility for the development of Sun’s Go-to-Market programs across all product business groups. Prior to coming to Sun, she held positions at Children’s Hospital and the Dana Farber Institute in Boston and Hewlett-Packard.

In this podcast, Karen talks about the steps to build and deliver effective go-to-market campaigns, including how Sun has integrated leading edge technology in its integrated marketing campaigns.


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