Customer Experience Optimization: New Rules for Innovation

Lynn Hunsaker
Clear Action

Lynn Hunsaker specializes in customer-centric culture-building, customer data ROI, and cross-organizational engagement to deliver brand promises. She is a CustomerThink Advisor and instructor at UC Berkeley Extension. The latest of her three books is Innovating Superior Customer Experience, a handbook featuring dozens of tools and templates for involving the whole company in continual innovation of both tangibles and intangibles.

In this podcast, Lynn will explain the new rules of innovation, including a focus on customer experience outcomes, circumstance-based personas, and all-employee involvement.

Lynn’s strategic blog is Customer Experience Optimization and her employee-oriented blog is Improve Customer Experience.

Get a discount on her ebook Innovating Superior Customer Experience here by entering the discount code L2M.

audio Listen to this podcast.

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