The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models

Robbie Kellman Baxter
Founder
Peninsula Strategies
peninsulastrategies.com

Robbie Baxter is an expert on the generation of reliable recurring revenue through digital content and services. As the founder of Peninsula Strategies, a management consulting firm focused on helping companies accelerate growth through new markets and product offerings, her clients have included boot-strapped start-ups and mid-sized venture-backed companies like BlingNation, SurveyMonkey and PayCycle, as well as publicly-traded industry leaders, such as Netflix, Yahoo! and Oracle.

In this podcast, Robbie talks about the key attributes necessary to make a subscription revenue model successful and why free offerings may be too expensive for some businesses to consider.


audio Listen to this podcast.

Tags: , , , , , , ,

One Response to “The Real Cost of Freemium Offerings and Other Truths About Subscription-Based Business Models”

  1. DEV SITE Peninsula Strategies New Podcast Available on Freemium http://dld.bz/MnZq | DEV SITE Peninsula Strategies Says:

    […] your product has no value worth paying for.  I recently talked with my friend Linda Popky, of Leverage2Market Associates about best and worst practices in Freemium.  If you'd like to listen, download the […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: