Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan

Karen Freberg
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/karen_freberg

Linda Popky interviews Karen Freberg at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about how social media fits with crisis PR plan.

A doctoral candidate studying public relations at the University of Tennessee, Karen is currently a graduate teaching associate at the University of Tennessee and an adjunct faculty member for West Virginia University. Karen’s research interests are in public relations, crisis communications, and social media. She’s presented in several international conferences with her research in China, Brazil, Greece, and the Netherlands. Karen has also worked on several grant projects with the National Center for Food Protection and Defense (NCFPD) and Department of Homeland Security (DHS) Science and Technology Division involving emerging social media and mobile technologies in crisis communications.


View this podcast.

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3 Responses to “Integrate 2011 Interview: Adding Social Media to Your Crisis Communication PR Plan”

  1. Karen’s PR & Social Media Blog » Social media monitoring & crisis communications: When is it too much, too little, and too much “noise?” Says:

    […] in West Virginia.  Linda Popky (fellow IMC professor and Marketing Research Professional) interviewed me right after my presentation at WVU on this very topic.  Thank you Linda and it was great talking with you at the […]

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