Content Makes the World Go Round: The Challenges of Globalizing Marketing Content

Val Swisher
Content Rules

Val Swisher is the founder and CEO of Content Rules, Inc., which helps organizations create content that is global ready. She is a past member of the Society for Technical Communication and the Localization Industry Standards Association and a frequent speaker on how to create, standardize and get your content ready for the demands of the global marketplace. She has previously held management positions in technical documentation and training at SynOptics and 3Com.

In this podcast, Val discusses trends in the marketplace related to globalization of content and tells us how marketers are meeting the growing challenge of global marketing.

audio Listen to this podcast.

Tags: , , , , , , , , ,

2 Responses to “Content Makes the World Go Round: The Challenges of Globalizing Marketing Content”

  1. Podcast on Globalizing Marketing Content | Content Rules, Inc. (formerly Oak Hill Corp) Says:

    […]… Discuss Blog · August 5, 2011   […]

  2. Andrew Whiteman Says:

    Excellent podcast. I’m an instant admirer of Val Swisher – she really knows the subject. It highlights the fact that most small medium sized businesses have a very long way to go make the most of their international opportunities. The UK is similar to the US in many respects. Most people here don’t speak another language and have no concept of how a poor translation can affect their credibility. A challenge for all us in international marketing.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: