Marketers: It’s Time to Lead by Letting Go

terri-griffithTerri Griffith, Ph.D.
Chair, Management Dept., Santa Clara University

Prof. Terri Griffith is an expert on the process of making combined technology and organization decisions, and then working these changes into an organization. These ideas are outlined in her recent book, The Plugged-In Manager: Get in Tune with Your People, Technology, and Organization to Thrive.

As we get a tighter grip on understanding the world around us through sensors, big data, and transparency, we have the opportunity and the need to let go of many past business perspectives.

In this podcast, Terri talks about Lead by Letting Go, her new project which offers a clear model for slowly letting go (backed up by decades of research, as well as modern examples) thereby improving business outcomes.

audio Listen to this podcast.

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