How Marketing Helps Midsized Companies Get Mighty

RobertSherRobert Sher
Founding Principal
CEO to CEO Inc.
www.Ceotoceo.biz

Robert Sher is Founding Principal of CEO to CEO, a firm of former CEOs that improves the skills of mid-market chief executives who are navigating changes in their business and marketplace. A Forbes.com columnist and author of two books, he is a veteran CEO with 23 years’ experience, as well as a board member of KBFA, Inc., Managing Director of the Alliance of Chief Executives, and current President of the Association for Corporate Growth San Francisco.

In this podcast, Rob talks about the biggest mistakes he sees marketing leaders at midsize companies make. He discusses the role of marketing in reducing the risk of fumbled acquisitions, as well as how creativity and discipline can coexist effectively.


audio Listen to this podcast.

Tags: , , , , , ,

One Response to “How Marketing Helps Midsized Companies Get Mighty”

  1. Marketing Thought Leadership Podcast – CEO to CEO Says:

    […] Listen to the entire podcast here.   […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: