Preventing Sales Whiplash: How Marketers Can Help Drive the Sales Boom

colleen-francisColleen Francis
Founder and President
Engage Selling

The author of the book Nonstop Sales Boom, Colleen Francis works with business and sales leaders to design, implement,s and hone their sales teams to seize market opportunities. Whether designing strategy to target a new market or working with a team to improve their productivity, Colleen’s results have attracted clients such as Merck, Abbott, Merrill Lynch, Royal Bank of Canada, Dow Agro Sciences, Adecco, Trend Micro, UBM and over a thousand other leading organizations.

In this podcast, Francis talks about why even top performing organizations have boom and bust cycles in their sales forces, and how understanding the four stages of sales engagement can help break the cycle. She discusses how the best sales reps are becoming more marketing focused and what this means for the marketing organizations that support them.

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