Marketing Consultant & Author
Branding expert Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future and the new book Stand Out: How to Find Your Breakthrough Idea and Build A Following Around It. She is a former presidential campaign spokeswoman, as well as a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog.
In this podcast, Dorie discusses the importance of having a breakthrough idea that can enable an individual to stand out as a thought leader. She shares best practices and strategies to help people establish and cultivate the reputation to make that idea spread.