Peak Performance Group
Mark Rodgers helps professionals hear yes faster, dramatically accelerating sales, marketing and management efforts to achieve astonishing results. His clients include Fortune 500 companies, state associations, small businesses and not-for-profit agencies. He is the author of Accelerate the Sales: Kick-Start Your Personal Selling Style to Close More Sales Faster and Persuasion Equation: The Subtle Science of Getting Your Way.
In this podcast, Mark talks about how the art of persuasion has changed over the last ten years and why persuasion is so important to marketers. He discusses the three most important aspects of persuasion, as well as how to avoid the persuasion paradox.