CEO, Leading in Digital
Sarah Granger is an award-winning digital media innovator and the best-selling author of The Digital Mystique: How the Culture of Connectivity Can Empower Your Life—Online and Off. With more than 25 years experience building technology and media ventures, she advises and trains global leaders on digital strategy. Her articles have been published widely, including in Forbes, Boing Boing, the Huffington Post, Harvard Business Review, and the San Francisco Chronicle at sfgate.com
In this podcast, Sarah talks about the need to build out a digital identity and why authenticity is a key component of successful digital thought leadership. She discusses how an outdated broadcast mentality and a focus on quantifiable data vs. qualitative metrics can derail a digital media strategy.