Cracking the Digital Mystique

sarah-grangerSarah Granger
CEO, Leading in Digital
www.sarahgranger.com

Sarah Granger is an award-winning digital media innovator and the best-selling author of The Digital Mystique: How the Culture of Connectivity Can Empower Your Life—Online and Off. With more than 25 years experience building technology and media ventures, she advises and trains global leaders on digital strategy. Her articles have been published widely, including in Forbes, Boing Boing, the Huffington Post, Harvard Business Review, and the San Francisco Chronicle at sfgate.com

In this podcast, Sarah talks about the need to build out a digital identity and why authenticity is a key component of successful digital thought leadership. She discusses how an outdated broadcast mentality and a focus on quantifiable data vs. qualitative metrics can derail a digital media strategy.


audio Listen to this podcast.

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: