How Customer Engagement Drives Digital Transformation

mike-connorMichael Connor
VP Industry Innovation
Silicon Valley Innovation Center

Mike Connor is passionate about harnessing technology to create value for customers. He’s the author of Creating Insanely Great Customers, as well as a course on digital innovation and transformation called Competing for the Digital Future. Working at the leading edge of technical innovation for over 30 years Mike has made major contributions to companies like Apple, Adobe, Silicon Graphics, and numerous startups. In his current role as VP of Industry Innovation at the Silicon Valley Innovation Center, he will be chairing a March 2016 conference for the insurance industry focused on engaging and creating value for customers connected to intelligent ecosystems, products, and services.

In this podcast, Mike talks about what’s driving the next generation of customer engagement and experience. He discusses the role of marketing groups in making digital transformation successful, talks about the key changes marketers must make to be successful in this new digital world, and shares best practices.

audio Listen to this podcast.

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