The New Media Landscape: Brand is What Google Says It Is

barbara-henricks rusty-sheltonBarbara Cave Henricks & Rusty Shelton
Authors
Mastering the New Media Landscape: Embrace the Micromedia Mindset
www.masteringthenewmedialandscape.com

Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. She has represented over 40 bestsellers during her publishing career.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

In this podcast, Barbra and Rusty talk about why we should no longer think in terms of online vs. traditional media and the three categories of media that matter today. They discuss the importance of using micromedia to build a direct channel to your audience and the importance of giving people a reason to share your content.


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