Archive for May, 2017

It’s All About Relationships: How Savvy Networkers Work a Room for Success

May 30, 2017

Susan RoAne
Author and Speaker
Detati Digital Marketing
www.susanroane.com

Named by Forbes.com as one of the networking gurus of 2015, Susan RoAne is an in-demand international keynote speaker who for three decades has shared her message of connection and communication with audiences worldwide—on stage, in print, and with the media. She is the author of the classic bestseller How to Work a Room, now available as a silver anniversary revised edition, as well as The Secrets of Savvy Networking and several other well-received books.

In this podcast, Susan talks about the key differences in working a room and networking. She discusses what’s stayed the same and what’s changed over the last 25 years, what differentiates savvy networkers from the rest of us, and why preparation and follow-up make all the difference.


audio Listen to this podcast.

Why Small Business Marketing Can Be a Really BIG Deal

May 9, 2017

Roberta Kiphuth
President and Co-Founder
Detati Digital Marketing
www.detati.com

Roberta Kiphuth is president and co-founder of Detati Digital Marketing and Pacific Light Studios, based in Sunnyvale, CA. As a long-time entrepreneur, Roberta has spent the majority of her career working as a branding, design, and marketing consultant for businesses of all sizes in the technology, semiconductor, medical device, solar, and non-profit areas. She has been a presenter at the Women’s Networking Alliance Marketing Summit, the Small Business Digital Marketing Summit and for the National Association of Women Business Owners (NAWBO) on topics related to building small business.

In this podcast, Roberta talks about how technology has changed marketing for small businesses. She discusses some of the biggest challenges small businesses have for marketing, and why it’s important to have a blueprint, like Detati’s BIG Program (Build, Improve and Grow) to organize and focus small business marketing.


audio Listen to this podcast.