Archive for June, 2017

Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

June 27, 2017

Jen Berkley Jackson
Owner
The Insight Advantage
www.theinsightadvantage.com

Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine research strategy and then to implement a variety of customer feedback tools, including phone and online surveys, focus groups, market research, and one-on-one interviews. Jennifer has experience managing research projects in a multitude of industries including high tech software and hardware, consulting services, medical equipment, pharmaceuticals, utilities, and more. She also teaches The Power of Market Research at UCSC Extension Silicon Valley.

In this podcast, Jen talks about why companies should consider adding benchmarking, or best practices, surveys to their strategic marketing program. She discusses how benchmark surveys can help establish brand thought leadership, and discusses the three most important things organizations should consider to get the most mileage out of a benchmarking survey.


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Expect Employees to Leave and Come Back: The Strategic Advantage for Companies Who Understand the Boomerang Principle

June 13, 2017

Lee Caraher
CEO
DoubleForte PR & Digital Marketing
www.leecaraher.com

Lee Caraher is the CEO of Double Forte PR & Digital Marketing, where she’s known for her practical solutions to big problems. She is the author of Millennials & Management, based on her experience with failing and then succeeding at retaining Millennials. Her most recent book, The Boomerang Principle, was published in April 2017.

In this podcast, Lee talks about why companies should allow and encourage former employees to return to the fold. She discusses why today’s successful organizations focus on becoming talent brands instead of employment brands, and how employees should approach their departure from an organization to best leave the door open to come back later.


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