Benchmarking: The Key Survey That Goes Beyond What Customers Think of You and Your Company

Jen Berkley Jackson
Owner
The Insight Advantage
www.theinsightadvantage.com

Jen Berkley Jackson is the owner of The Insight Advantage, a full-service research firm that helps organizations use customer insight to grow profits and market share. She works with companies to determine research strategy and then to implement a variety of customer feedback tools, including phone and online surveys, focus groups, market research, and one-on-one interviews. Jennifer has experience managing research projects in a multitude of industries including high tech software and hardware, consulting services, medical equipment, pharmaceuticals, utilities, and more. She also teaches The Power of Market Research at UCSC Extension Silicon Valley.

In this podcast, Jen talks about why companies should consider adding benchmarking, or best practices, surveys to their strategic marketing program. She discusses how benchmark surveys can help establish brand thought leadership, and discusses the three most important things organizations should consider to get the most mileage out of a benchmarking survey.


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