Archive for March, 2019

Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace

March 20, 2019

Wayne Cerullo
Chief Prospect Officer
B2P Partners
www.b2ppartners.com

Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as a Service (SaaS) innovators for the last 15 years. Previously, Wayne shaped marketing messaging worldwide for such tech giants as IBM, Microsoft, and Intel. He is the author of two books on the power of buyer awareness to turn around and make businesses flourish, including his latest RePossibility.

In this podcast, Wayne discusses the key findings from his research into the state of B2B marketing, including the realization that in today’s ABM-focused world, marketers need to refocus from quantity to quality. He talks about why it’s so important that B2B marketers shift from a Martech focus to buyer enablement, and explains why personas can be both the problem and the path to the solution.


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Empowering Ourselves: Using Thought Leadership to Drive Business Success

March 5, 2019

Robin Farmanfarmaian
Speaker and Entrepreneur
www.robinff.com

Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, driving high-level business development for cutting-edge medical and biotech companies. She is currently a VP at Actavalon, a company focused on curing cancer; and Strategic Relations Advisor to MindMaze, which uses VR for stroke and brain injury rehabilitation.

Robin works with entrepreneurs and executives who want to become thought leaders in order to accelerate their career and business goals. Her first book, The Patient as CEO: How Technology Empowers the Healthcare Consumer, is a bestseller on Amazon. Her latest book, The Thought Leader Formula, launches in March 2019.

In this podcast, Robin discusses how she turned to thought leadership as a solution to the #MeToo situations she regularly experienced. She talks about turning thought leadership into a replicatable system, and why it’s so important to think of yourself as a business.


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