Archive for May, 2019

We Get What We Didn’t Know to Ask For: How AI Will Change Our World

May 29, 2019

Tom Koulopoulos
Chairman
Delphi Group
www.thebottomlesscloud.com

Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, including his most recent, The Bottomless Cloud, and formerly Executive Director of the Dell Innovation Lab. His academic involvement includes work with the Boston University Graduate School of Management, Bentley University, and the Babson College center for Business Innovation.

In this podcast, Tom discusses what AI really means and why it is so critical to the world we live in today. He talks about the AI flips the concept of brand loyalty to loyal brands, and how companies like Amazon and Tesla are already using AI algorithms to deliver differentiated service to their customers.


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Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World

May 1, 2019

Lindsay Pedersen
Owner
Ironclad Brand Strategy
www.ironcladbrandstrategy.com

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups.

In this podcast, Lindsay discusses why a lack of focus is a problem for many brands. She talks about the importance of finding your Uncommon Denominator, how to stand out in an environment when most media are free, and why storytelling is so critical to developing a successful brand.


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