The Stories We Tell: How Transforming Numbers into Narratives Drives Action and Gets Results

Nancy Duarte
Founder
Duarte, Inc.
duarte.com/

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books, four of which have won awards. Her latest book is DataStory: Explain Data and Inspire Action Through Story.

In this podcast, Nancy explains how storytelling can be critically important to communicating data. She talks about how best to communicate with executives, what her analysis of multiple brands has led her to conclude about the importance of a data point of view, and explains how effectively understanding and communicating data findings can positively change your career trajectory.

Listen to this podcast.

Tags: data point of view, DataStory, linda popky, marketing thought leadership, Nancy Duarte, narrative, storytelling, visual messages