Archive for April, 2020

How Best to Lead Now? Experiment to Find Out.

April 21, 2020

 

Melanie Parish
Author
The Experimental Leader
www.melanieparish.com/experiment.html

Melanie Parish is a public speaker, consultant, workshop leader, author, and Master Certified Coach. An expert in problem solving, constraints management, operations strategic hiring, and brand development, Melanie has consulted and coached organizations ranging from the Fortune 50 to IT startups. She is the author of the new book The Experimental Leader.

In this podcast, Melanie explains why now, more than ever, it’s important for leaders to move forward with data driven experimental leadership. She introduces the five questions that are key to codifying the work on an experimental leader, and tells us how to identify (and deal with) the seven types of toxic leaders.


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Making Customers Yours Forever—On A Monthly Basis

April 7, 2020

 

Robbie Kellman Baxter
Founder
Peninsula Strategies LLC
www.robbiekellmanbaxter.com/

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, Electronics Arts, and over 100 other membership economy organizations. Her first book, The Membership Economy, is an international bestseller. Her widely anticipated new book, The Forever Transaction, has recently been released.

In this podcast, Robbie explains how the membership economy has evolved over the last five years. She talks about why consumers and brands both love subscriptions, warns us how to avoid subscription fatigue, and tells us where she sees the world of memberships and subscriptions moving in the future.


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