Archive for April 7th, 2020

Making Customers Yours Forever—On A Monthly Basis

April 7, 2020

 

Robbie Kellman Baxter
Founder
Peninsula Strategies LLC
www.robbiekellmanbaxter.com/

Robbie Kellman Baxter is the founder of Peninsula Strategies LLC, a firm that helps companies excel in the Membership Economy. She is the go-to subject matter expert on membership models and subscription pricing. Her clients have included Microsoft, the Wall Street Journal, Electronics Arts, and over 100 other membership economy organizations. Her first book, The Membership Economy, is an international bestseller. Her widely anticipated new book, The Forever Transaction, has recently been released.

In this podcast, Robbie explains how the membership economy has evolved over the last five years. She talks about why consumers and brands both love subscriptions, warns us how to avoid subscription fatigue, and tells us where she sees the world of memberships and subscriptions moving in the future.


audio Listen to this podcast.