Fall in Love With Your Customer’s Problem, Not Your Solution

David Priemer
Author
Sell the Way You Buy
www.cerebralselling.com

David Priemer is a thought leader in sales and sales leadership, who has been published in the Harvard Business Review, MIT Sloan Management Review as well as Forbes, Entrepreneur, and Inc. magazines. From his early days tinkering with test tubes and differential equations as an award-winning research scientist to leading top performing sales teams at high-growth technology startups, David’s lifelong passion for learning and execution is the foundation of his Cerebral Selling practice. Often referred to as the “Sales Professor,” David helps organizations drive revenue growth, people development, and winning cultures by infusing the core principles of science, empathy, and execution into their sales operations.

In this podcast, David explains why selling is so different now than it was just a few years ago—even more so in a post-pandemic world. He explains the tricks our minds play on us when it comes to how we buy, and he tells us what sales and marketing people get wrong when it comes to focusing on value.


audio Listen to this podcast.

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