Archive for March, 2021

Who Can You Trust? Building Credibility in an Age of Cynicism

March 10, 2021

margot-bloomsteinMargot Bloomstein
Appropriate, Inc.

Margot Bloomstein is one of the leading voices in the content strategy industry. She is the author of Content Strategy at Work and the recently released Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap. She is the principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Margot teaches in the content strategy graduate program at FH Joanneum University in Graz, Austria, and lectures around the world about brand-drive content strategy and designing for trust.

In this podcast, Margot talks about how brands can build trust in a world filled with cynicism. She explains how brands can use voice, volume, and vulnerability to create trust, and gives us tips for how brands can build trust in a world that’s full of uncertainty.