Archive for the ‘Podcasts’ Category

Stepping Into Your Story

March 24, 2020

Janel Dyan
Founder
JD
www.janeldyan.com/

Janel Dyan is a sought after executive brand strategist, speaker and author of Story. Style. Brand.(tm) Why Corporate Results Are a Matter of Personal Style. She is an expert on how to build a story to achieve brand alignment for both company and leadership success—supporting the rise of women in leadership in an era when marketing is the art of storytelling. Her work has been seen by millions through public experiences at Fortune 500 companies, the United Nations, and the World Economic Forums, Global Philanthropy Forum, World Affairs Councils of America. In 2017, Janel established Beyond Us(tm), providing opportunities to build confidence in women through a platform for sharing clothes with other women who are ready to take the next step in their professional lives.

In this podcast, Janel explains why first impressions and story telling are so critical to building strong leaders. She talks about the three key steps to establish truth, trust, and loyalty in storytelling and tells us how executive women can pass on not just their clothing but their stories to others.


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Protecting Your Bold Brand

January 21, 2020

Erik Pelton
Founder
EMP&A
www.erikpelton.com/

Erik Pelton launched his trademark law practice in 1999, following his work as an examiner at the US Patent and Trademark Office. The firm represents clients in all aspects of trademark clearance, registration, maintenance, transactions, and disputes. Their experience in the federal trademark registration process includes obtaining more than 3,000 USPTO registrations of behalf of clients, as well as proceedings before the Trademark Trial and Appeal Board. Erik’s trademark services have helped build and sustain strong brands for hundreds of Internet ventures, software companies, inventors, restaurants, and other small businesses. He recently released his first book Building a Bold Brand.

In this podcast, Erik explains why now, more than ever, it’s so important to have a strong trademark for key brands. He talks about some of the biggest mistakes brand owners make when it comes to protecting trademarks and offers helpful hints for those j wondering exactly where to begin the process.


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The Stories We Tell: How Transforming Numbers into Narratives Drives Action and Gets Results

December 10, 2019

Nancy Duarte
Founder
Duarte, Inc.
duarte.com/

Nancy Duarte is a communication expert who has been featured in Fortune, Time Magazine, Forbes, Fast Company, Wired, Wall Street Journal, New York Times, Cosmopolitan, LA Times, and on CNN. Her firm, Duarte, Inc., is the global leader behind some of the most influential visual messages in business and culture. As a persuasion expert, she cracked the code for effectively incorporating story patterns into business communications. She’s written five best-selling books, four of which have won awards. Her latest book is DataStory: Explain Data and Inspire Action Through Story.

In this podcast, Nancy explains how storytelling can be critically important to communicating data. She talks about how best to communicate with executives, what her analysis of multiple brands has led her to conclude about the importance of a data point of view, and explains how effectively understanding and communicating data findings can positively change your career trajectory.

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We All Just Want to Belong: How to Build Strong, Successful Communities That Work

October 30, 2019

Jono Bacon
Founder
Jono Bacon Consulting
jonobacon.com/

Jono Bacon, is a leading community and management strategy consultant, speaker, and author. He is the founder of Jono Bacon Consulting, which provides community and management strategy, execution, and coaching and the author of the best-selling The Art Of the Community. He has previously served as director of community at GitHub, Canonical, XPRIZE, OpenAdvantage, and is the founder of the primary annual conference for community leaders and managers, the Community Leadership Summit, as well as the Open Collaboration Conference.

In this podcast, Jono explains how important it is for businesses to build strong communities. He talks about the difference between public and private communities, discusses consumer, champion, and collaborative communities, and provides tips for how to keep communities healthy in an age of social media and outrage culture.


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Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements

September 18, 2019

Maria Ross
red-slice.com/

Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge: Harnessing the Value of Compassion as an Engine For Success. In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain.

In this podcast, Maria explains why empathy is so important in today’s workplace, and discusses the benefits that accrue to companies who adopt empathy as a practice. She gives us examples of how marketers can adopt more empathy in our daily work, in order to enhance the customer experience.


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Where No One’s Gone Before: The Power of the Grand Challenge

July 9, 2019

Seth Kahan
www.visionaryleadership.com

Seth Kahan is widely recognized as being on the forefront of Visionary Leadership, and a trusted advisor to over 100 CEOs. He’s a sought after business strategy specialist, a respected thought leader and convener of Grand Challenges, and the author of the business bestsellers Getting Change Right, Getting Innovation Right, and the recently released Visionary Leadership.

In this podcast, Seth discusses the core competencies of visionary leadership. He tells us what makes up a Grand Challenge, and explains how organizations can use a Grand Challenge to build thought leadership and stand out from the crowd.


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Claim Your Influence: It’s Simpler Than You Think

June 27, 2019

Stacey Hanke
Founder
Stacey Hanke, Inc.
www.staceyhankeinc.com

Stacey Hanke is the founder and communication expert of Stacey Hanke Inc. and the author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and Yes You Can! Everything You Need From A to Z to Influence Others to Take Action. Stacey and her team have delivered thousands of presentations and workshops for leaders of Fortune 500 companies, including Coca-Cola, Nationwide, FedEx, Kohl’s and AbbVie.

In this podcast, Stacey discusses what it really means to be influential in today’s world. She talks about the key factors that drive influence, and how brevity and simplicity are tied to influence.


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Curious About the Future of Leadership? You Should Be

June 11, 2019

Dr. Diane Hamilton
Curiosity and Emotional Intelligence Expert
drdianehamilton.com

Dr. Diane Hamilton is a nationally syndicated radio host, speaker, moderator, consultant, and educator. She has a Ph.D. in Business, has taught more than 1000 business courses, and is an expert in curiosity, emotional intelligence, engagement, and other behavioral and cultural-based issues that impact workplace performance. She is the creator the Curiosity Code Index® assessment and author of Cracking the Curiosity Code: The Key to Unlocking Human Potential.

In this podcast, Diane discusses why curiosity is so important to today’s workplace. She talks about the four factors that prevent people from being curious: fear, assumptions, technology, and environment, and how to introduce curiosity into your own work situation.


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We Get What We Didn’t Know to Ask For: How AI Will Change Our World

May 29, 2019

Tom Koulopoulos
Chairman
Delphi Group
www.thebottomlesscloud.com

Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, including his most recent, The Bottomless Cloud, and formerly Executive Director of the Dell Innovation Lab. His academic involvement includes work with the Boston University Graduate School of Management, Bentley University, and the Babson College center for Business Innovation.

In this podcast, Tom discusses what AI really means and why it is so critical to the world we live in today. He talks about the AI flips the concept of brand loyalty to loyal brands, and how companies like Amazon and Tesla are already using AI algorithms to deliver differentiated service to their customers.


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Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World

May 1, 2019

Lindsay Pedersen
Owner
Ironclad Brand Strategy
www.ironcladbrandstrategy.com

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups.

In this podcast, Lindsay discusses why a lack of focus is a problem for many brands. She talks about the importance of finding your Uncommon Denominator, how to stand out in an environment when most media are free, and why storytelling is so critical to developing a successful brand.


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