Walk A Mile in Their Shoes: How Improving Empathy Translates to Bottom Line Improvements

Maria Ross
red-slice.com/

Maria Ross, the founder of brand consultancy Red Slice, believes cash flow, creativity, and compassion are not mutually exclusive. She advises entrepreneurs and fast-growth businesses on building irresistible brand stories and messaging to better connect with customers. Maria has authored multiple books, including Branding Basics for Small Business and The Empathy Edge: Harnessing the Value of Compassion as an Engine For Success. In 2008, shortly after launching her business, she suffered a ruptured brain aneurysm that almost killed her and inspired her memoir, Rebooting My Brain.

In this podcast, Maria explains why empathy is so important in today’s workplace, and discusses the benefits that accrue to companies who adopt empathy as a practice. She gives us examples of how marketers can adopt more empathy in our daily work, in order to enhance the customer experience.

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Where No One’s Gone Before: The Power of the Grand Challenge

Seth Kahan
www.visionaryleadership.com

Seth Kahan is widely recognized as being on the forefront of Visionary Leadership, and a trusted advisor to over 100 CEOs. He’s a sought after business strategy specialist, a respected thought leader and convener of Grand Challenges, and the author of the business bestsellers Getting Change Right, Getting Innovation Right, and the recently released Visionary Leadership.

In this podcast, Seth discusses the core competencies of visionary leadership. He tells us what makes up a Grand Challenge, and explains how organizations can use a Grand Challenge to build thought leadership and stand out from the crowd.

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Claim Your Influence: It’s Simpler Than You Think

Stacey Hanke
Founder
Stacey Hanke, Inc.
www.staceyhankeinc.com

Stacey Hanke is the founder and communication expert of Stacey Hanke Inc. and the author of Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday and Yes You Can! Everything You Need From A to Z to Influence Others to Take Action. Stacey and her team have delivered thousands of presentations and workshops for leaders of Fortune 500 companies, including Coca-Cola, Nationwide, FedEx, Kohl’s and AbbVie.

In this podcast, Stacey discusses what it really means to be influential in today’s world. She talks about the key factors that drive influence, and how brevity and simplicity are tied to influence.

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Curious About the Future of Leadership? You Should Be

Dr. Diane Hamilton
Curiosity and Emotional Intelligence Expert
drdianehamilton.com

Dr. Diane Hamilton is a nationally syndicated radio host, speaker, moderator, consultant, and educator. She has a Ph.D. in Business, has taught more than 1000 business courses, and is an expert in curiosity, emotional intelligence, engagement, and other behavioral and cultural-based issues that impact workplace performance. She is the creator the Curiosity Code Index® assessment and author of Cracking the Curiosity Code: The Key to Unlocking Human Potential.

In this podcast, Diane discusses why curiosity is so important to today’s workplace. She talks about the four factors that prevent people from being curious: fear, assumptions, technology, and environment, and how to introduce curiosity into your own work situation.

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We Get What We Didn’t Know to Ask For: How AI Will Change Our World

Tom Koulopoulos
Chairman
Delphi Group
www.thebottomlesscloud.com

Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, including his most recent, The Bottomless Cloud, and formerly Executive Director of the Dell Innovation Lab. His academic involvement includes work with the Boston University Graduate School of Management, Bentley University, and the Babson College center for Business Innovation.

In this podcast, Tom discusses what AI really means and why it is so critical to the world we live in today. He talks about the AI flips the concept of brand loyalty to loyal brands, and how companies like Amazon and Tesla are already using AI algorithms to deliver differentiated service to their customers.

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Quality vs. Quantity: Why Focus is so Critical to Building a Successful Brand in Today’s Chaotic World

Lindsay Pedersen
Owner
Ironclad Brand Strategy
www.ironcladbrandstrategy.com

Lindsay Pedersen is a brand strategist and leadership coach who views brand as a blend of science, intuition, behavioral economics, and ancient storytelling. She is the author of Forging an Ironclad Brand, based on the Ironclad Method(tm) she developed while building brands with companies such as Starbucks, Clorox, Zulily, T-Mobile, IMDb, and burgeoning start-ups.

In this podcast, Lindsay discusses why a lack of focus is a problem for many brands. She talks about the importance of finding your Uncommon Denominator, how to stand out in an environment when most media are free, and why storytelling is so critical to developing a successful brand.

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Networking is What You Do – A Connector is What You Are

Michelle Tillis Lederman
Founder and CEO
Executive Essentials
www.michelletillislederman.com

Michelle Tillis Lederman, named one of Forbes Top 25 Networking Experts, is the author of several books, including the internationally known, The 11 Laws of Likability, and The Connector’s Advantage. Michelle is the founder and CEO of Executive Essentials, which provides customized communications and leadership training and coaching programs. A former finance executive and NYU Professor, Michelle is a regular in the media appearing on NBC, CBS, Fox, NPR, the Wall Street Journal, NY Times, CNBC, and others. She holds degrees from Lehigh University and Columbia Business School.

In this podcast, Michelle discusses the difference between networking and connecting, and discusses the seven mindsets of connectors. She talks about the most common mistakes people make when it comes to networking and connecting, and why introverts can be great connectors.

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Too Much Data? How Marketers Can Be More Effective in Today’s Noisy B2B Marketplace

Wayne Cerullo
Chief Prospect Officer
B2P Partners
www.b2ppartners.com

Wayne Cerullo founded B2P Partners to help business to business (B2B) companies more effectively and enjoyably serve the people who are their clients. B2P has been working with many fast-growing Software as a Service (SaaS) innovators for the last 15 years. Previously, Wayne shaped marketing messaging worldwide for such tech giants as IBM, Microsoft, and Intel. He is the author of two books on the power of buyer awareness to turn around and make businesses flourish, including his latest RePossibility.

In this podcast, Wayne discusses the key findings from his research into the state of B2B marketing, including the realization that in today’s ABM-focused world, marketers need to refocus from quantity to quality. He talks about why it’s so important that B2B marketers shift from a Martech focus to buyer enablement, and explains why personas can be both the problem and the path to the solution.

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Empowering Ourselves: Using Thought Leadership to Drive Business Success

Robin Farmanfarmaian
Speaker and Entrepreneur
www.robinff.com

Robin Farmanfarmaian is a professional speaker, entrepreneur, and angel investor, driving high-level business development for cutting-edge medical and biotech companies. She is currently a VP at Actavalon, a company focused on curing cancer; and Strategic Relations Advisor to MindMaze, which uses VR for stroke and brain injury rehabilitation.

Robin works with entrepreneurs and executives who want to become thought leaders in order to accelerate their career and business goals. Her first book, The Patient as CEO: How Technology Empowers the Healthcare Consumer, is a bestseller on Amazon. Her latest book, The Thought Leader Formula, launches in March 2019.

In this podcast, Robin discusses how she turned to thought leadership as a solution to the #MeToo situations she regularly experienced. She talks about turning thought leadership into a replicatable system, and why it’s so important to think of yourself as a business.

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Cooking Up a Career: When You Say Yes, Adventure Follows

Carla Hall
Author and Chef
www.carlahall.com

Carla Hall is a food contributor on Strahan & Sarah (formerly Good Morning America Day), and was formerly a co-host of ABC’s Emmy award-winning popular lifestyle series The Chew. She has also been a competitor on Bravo’s Top Chef and Top Chef: All Stars. Carla is the author of the cookbooks Carla Hall’s Soul Food: Everyday and Celebration, Carla’s Comfort Food: Favorite Dishes from Around the World, and Cooking with Love: Comfort Food that Hugs You.

In this podcast, Carla discusses her journey through the culinary world from chef to author to celebrity. She talks about why authenticity is at the foundation of her business decisions, why food memories are so critical to us, and how she built a personal brand around comfort foods.

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