Posts Tagged ‘access vs. ownership’

Join Now: How the New Membership Economy Affects Marketers

June 3, 2015

robbie-baxterRobbie Kellman Baxter
Founder, Peninsula Strategies LLC
www.peninsulastrategies.com

Robbie Kellman Baxter founder of strategy consulting firm, Peninsula Strategy, is the author of the Amazon Hot New Release, The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. She has worked with clients in more than 20 industries, and has served as a New York City Urban Fellow, a consultant at Booz Allen & Hamilton and a Silicon Valley product marketer.

In this podcast, Robbie discusses how today’s technology enables businesses of all types to move towards a membership model that focuses on access vs. ownership and relationship instead of transactions. She also talks about how the membership economy changes the acquisition funnel and why this new business model is relevant for all organizations, including B2B companies.


audio Listen to this podcast.