Posts Tagged ‘brand assets’

Keeping It Legal: Protecting Your Brand Assets

August 21, 2011

Erik Pelton
Erik M. Pelton & Associates

Erik Pelton is the founder of Erik M. Pelton & Associates, PLLC, a boutique trademark law firm in Falls Church, VA. Prior to starting the firm, Erik worked for two years as an examiner at the US Patent and Trademark Office. In more than a decade of private practice, he’s registered in excess of 1500 US trademarks for clients, represented dozens of parties in Trademark Trial and Appeal Board disputes, and practices before the US Court of Appeals for the Federal Circuit.

In this podcast, Erik discusses how to build a legally stronger brand, as well as provides tips to effectively protect your brand assets.

audio Listen to this podcast.