Posts Tagged ‘brand loyalty’

We Get What We Didn’t Know to Ask For: How AI Will Change Our World

May 29, 2019

Tom Koulopoulos
Chairman
Delphi Group
www.thebottomlesscloud.com

Tom Koulopoulos is chairman of the Boston-based global innovation think tank Delphi Group, named one of the fastest growing private companies in the US by Inc. magazine. He is the author of twelve books, including his most recent, The Bottomless Cloud, and formerly Executive Director of the Dell Innovation Lab. His academic involvement includes work with the Boston University Graduate School of Management, Bentley University, and the Babson College center for Business Innovation.

In this podcast, Tom discusses what AI really means and why it is so critical to the world we live in today. He talks about the AI flips the concept of brand loyalty to loyal brands, and how companies like Amazon and Tesla are already using AI algorithms to deliver differentiated service to their customers.


audio Listen to this podcast.

Propel Your Business Forward with Smart Marketing

August 2, 2016

whitney-keyesWhitney Keyes
Founder
Whitney Keyes Productions
www.whitneykeyes.com

Whitney Keyes has been a senior manager at Microsoft, a strategic adviser for American Express, and a marketing professor and consultant. She’s an appointed member of the National Women’s Business Council—a non-partisan federal advisory council created to serve as an independent source of advice to the President, Congress, and the U.S. Small business Administration on economic issues impacting women in business. Today’s she’s principal of a global consulting firm and the author of the book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business.

In this podcast, Whitney talks about how strategy, story, strength, simplicity, and speed help you build market share, boost brand loyalty, and generate more revenue. She discusses how fear often holds people back from starting a marketing campaign and how to approach marketing without getting overwhelmed.


audio Listen to this podcast.

Integrate 2011 Interview: Measuring Marketing

July 25, 2011

Drew Stevens
Adjunct Professor –
West Virginia University – IMC Program
imc.wvu.edu/about/faculty/drew_stevens

Linda Popky interviews Drew Stevens at the recent Integrate 2011 Conference for IMC professionals at West Virginia University about key issues in measuring marketing.

Drew works with senior officers (CEOs, Presidents) and Sales Directors who struggle with their sales teams to meet organizational goals and acquire new clients. He helps organizations develop brand loyalty with IMC tactics to help increase relationships and the customer experience. Drew is an adjunct instructor with several graduate universities including West Virginia University, as well as a frequently requested keynote speaker and media expert.


View this podcast.