Posts Tagged ‘brand’

Trust Your Customers with Your Brand…Their Communities Do

November 23, 2016

shawn-millerShawn Miller
Chief Experience Officer
Smync
www.smync.com

Shawn Miller is an entrepreneur, investor, and advisor, with over 20 years of international business experience, specializing in marketing, customer service and training. He leads development of user experience at Smync on both the brand and the customer side of Smync hosted social brand advocate communities. He is the author of the recently released book, The New Face of Your Brand.

In this podcast, Shawn talks about why it’s so important you shift brand marketing efforts from impressions to engagement, from traffic to trust, and from recognition to reputation. He discusses how to empower your greatest asset, your own customers, to uniquely communicate your value to others, and why advocates genuinely want to help friends and family navigate through the brand maze.


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Why Without Vision and Leadership, Brands Suffer

July 19, 2016

sunny-bonnellSunny Bonnell
Co-founder
Motto
www.wearemotto.com

Sunny Bonnell has the ability to see a brand come alive from the very beginning. A prominent bluegrass player by the time she was eleven, Sunny was a street musician and theatre actor before co-founding Motto in her early twenties. She attended the prestigious Savannah College of Art & Design, where she pursued an MFA and earned four art scholarships, all while leading Motto to award-winning recognition.

In this podcast, Sunny talks about the leader’s role in building a brand, why articulating meaning is so important, and how brand and culture are truly symbiotic. She talks about why what looks like branding issues is often masking much deeper culture and leadership problems that must be solved first.


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The New Media Landscape: Brand is What Google Says It Is

April 8, 2016

barbara-henricks rusty-sheltonBarbara Cave Henricks & Rusty Shelton
Authors
Mastering the New Media Landscape: Embrace the Micromedia Mindset
www.masteringthenewmedialandscape.com

Barbara Cave Henricks is president of Cave Henricks Communications, a full service media relations and consulting firm, specializing in book publicity, media strategy for thought leaders, and platform development. Barbara has spearheaded campaigns for some of the biggest names in business today, including Jack Welch, Tom Rath, Ram Charan, Larry Bossidy, Maria Bartiromo, Clay Christensen, and Marcus Buckingham. She has represented over 40 bestsellers during her publishing career.

Rusty Shelton first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today, as CEO of Shelton Interactive, he leads one of the country’s fastest-growing digital marketing and PR agencies. Founded in 2010, Shelton Interactive features a unique and forward-thinking communications model that integrates PR, social media, graphic design, website development, and SEO—services that are normally handled by multiple agencies—under one roof. The company has launched more than 30 New York Times and Wall Street Journal bestsellers.

In this podcast, Barbra and Rusty talk about why we should no longer think in terms of online vs. traditional media and the three categories of media that matter today. They discuss the importance of using micromedia to build a direct channel to your audience and the importance of giving people a reason to share your content.


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